From Tower42, overlooking the City of London, Internet Retailing introduces its first JumpStart event on Mobile Retailing, along with the launch of our new title, M-Retailing.net, focusing on the role of mobile within multichannel retailing.

Ian Jindal, Editor in Chief, chats with M-Retailing Editor Paul Skeldon, and they reflect on a dynamic and very enthusiastic morning's presentations, with not a single person declaring "the year of mobile". Rather, there's a briskness and a commercial focus upon rapidly adopting the opportunities mobile presents to engage with customers. All presenters emphasised the importance of cross-channel integration and focus on the customer, reflecting that mobile has arrived on the scene fully formed, commercially focused and ready to build our businesses!

Gomez, O2, Akamai (with a surprise announcement of an acquisition and new service offering), Digby, NewToy, 20:20 Technology and ATG all made stimulating presentations and these are available for viewing via the links below, and the speakers' details from the links on the right.

Looking forward to your comments below.