May 30 2007
Yahoo launches new platform in Europe
Yahoo! Europe has its launched its sponsored search advertising platform (Panama) in Europe and has started upgrading European advertisers to the new campaign management console.
The transition to the new platform is being carried out gradually with a phased rollout over the coming weeks to "facilitate a smooth upgrade experience".
Richard Firminger, Regional Sales Director of Northern Europe for Yahoo! Search Marketing said, "This powerful new advertising technology marks a key turning point in our efforts to deliver additional value for advertisers and a more relevant experience for users worldwide.
"Additionally, through this platform, Yahoo! will be able to unlock the full potential of our large global user base and our ongoing investments in creating the largest and most engaged audience."
Jon Myers, Search Director at Latitude Group said, "I welcome the launch of Yahoo!'s new sponsored search advertising platform and look forward to the positive impact it will have on the search marketing competitive landscape in the UK.
"Having worked closely with Yahoo! on development and pre-launch testing, I'm confident the new platform will help Latitude bring a new level of sophistication to our clients' campaigns on Yahoo!
"The overhaul should result in a robust platform that can easily scale alongside any future industry development, with new features and functionality that enable search marketers to run better campaigns for their clients."
Research following the launch of the long-awaited platform in the US shows that it increases click-through rates.
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Emma Herrod
