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November 19 2007
Who’s buying what
Your quick look at the latest software and services purchased by online and offline retailers. Featuring Amethyst, Karen Millen, Peacocks, Zendor, buy.at, Seatwave, Hughes Direct, and Transversal
Karen Millen goes for Amethyst for logistics
Successful women’s fashion retailer Karen Millen has opened its first online store (www.karenmillen.com) where their full range of clothing, footwear and accessories is available. The fulfilment is being carried out by third party logistics provider Amethyst, integrating with e-commerce service providers Fresca. The transactional website will go live on the 11th September. Amethyst already fulfil Mosaic groups Oasis and Coast websites providing the order processing, packaging, shipping and data-handling operations.
Amethyst is targeting businesses in the clothing, footwear and accessories sector and has recruited from within the fashion industry to bring specific product understanding as well as investing heavily in both flat and hanging storage solutions and processing facilities.
Peacocks Awards Fulfilment Contract to Zendor
Zendor, the Manchester-based end-to-end fulfilment expert, has won a contract with Peacocks, the value fashion store. Zendor will fulfil all orders, taken through its new transactional website www.peacocks.co.uk, by providing a full range of fulfilment and call centre services. Peacocks awarded the contract to Zendor after the companies spent 12 months working closely together to define and develop a launch and roll-out strategy for the e-retail market.
buy.at wins affiliate marketing for Seatwave
Seatwave, the UK fan-to-fan ticket exchange, has appointed affiliate network buy.at, to encourage people to buy and sell tickets on Seatwave. buy.at will use a combination of affiliates including content, SEO and PPC affiliates as well as cashback sites to deliver incremental volume of ticket sales and purchases. Named as one of the top five ticket sites by Hitwise, Seatwave offers a marketplace for fans to buy and sell second hand tickets. It has over 500,000 tickets for sale for live performances across 38 countries. Initial activity will focus on tickets for music, sports events and theatre.
Hughes chooses Transversal
Hughes Direct - the online arm of Hughes Electrical, a
electronics and home appliance retailers - has enhanced their online customer
service ahead of the seasonal rush by implementing Transversal's
(www.transversal.com) Ask a Question solution. This advanced technology enables
customers to tap into Hughes' expert product knowledge by providing instant
responses to online customer queries.
Making it easier for customers to access information online has led to a
40 percent reduction in customer email enquiries.
Hughes Electrical is a third generation family business that achieved £50m in net sales in 2006 from its 33 shops and internet arm. Just under half (40 percent) of the company's annual online turnover is generated in the eleven weeks between mid-November and the first week of January. The percentage of consumers that visit a retail website and actually purchase an item significantly increases during this period, and Hughes Direct will be using Transversal's technology to support and maximise sales.
If you’d like to make an announcement then email us at press@internetretailing.net
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