Document Actions
August 01 2008
Websites that offer discounts, coupons and promos are now the fastest growers
Walkers tops the list of fastest growing websites as its Brit Trips promotion begins to pay off and cash-strapped consumers turn to sites offering ways to find vouchers, coupons and promotions
Sites offering vouchers, coupons and other money saving services are booming, according to the latest figures from Nielsen Online, as consumers seek ways to use the internet to save money.
The fastest growing website for the first half of 2008 is Walkers Snack Foods whose unique UK website audience is up 2,575% on a year ago, from 17,000 to 444,000, on the strength of its Brit Trips promotion which lets consumers swap points from crisp packets for days out.
The Top 10 fastest growing sites also contains two coupon/reward sites (MyVoucherCodes and Fair Exchange ), a shopping comparison site (FindStuff ) and a specialist search engine for classified ads (Trovit).
"Sites tapping into consumer concerns about the economy, giving them the opportunity to save money, dominate the fastest growing list", explained Nielsen Online's Alex Burmaster.
"Coupons and reward sites, classifieds and shopping comparison engines are obvious examples but Walkers Snack Foods is the fastest growing site of all due to their 'Brit Trips' promotion," he continued.
Subscriptions