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March 04 2007
US shopping cart abandonment runs at over 50%
A study of US shopping cart abandonment shows that 52.1% of customers who started to make a purchase online changed their mind before completing the order. This figure for 2006 is an improvement on the 59.8% level revealed in 2005, according to MarketingSherpa Research.
The full, 12-minute long presentation is available online if you sign up for a free trial of the US company's service.
The three recommendations for reducing abandonment were:
A synopsis of the presentation is available on Chris Baker's blog.
Emma Herrod
This article is tagged as:
Shopping cart abandonment
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