September 19 2006
Tweeny market: most 10yr olds own a mobile phone
Lest we forget how the world has changed the new report from YouGov shows that most 10 year olds now own a mobile phone.
YouGov's latest report - for CarphoneWarehouse - makes interesting reading for those involved in mobile marketing and in influencing tweenage customers. For everyone else it's a reminder of how technologies can become pervasive after an expensive and over-hyped start.
The report is available as a pdf via this link.
Ian Jindal
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mobile
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