May 02 2008
The YouTube Top 10 Brands
Social Media Influence has compiled a YouTube Corporate Top 10 list and it’s quite entertaining and as it’s Friday and it’s a long weekend we thought we’d print it in full
More than 80 million YouTube videos are watched every day, from which you can surmise three things a) You Tube is very successful, and b) there’s probably an awful lot of people who are watching videos instead of working c) a top ten of You Tube videos gives you a good idea of the psyche of the net community.
Ahead of the Social Media Influence Conference (www.socialmediainfluence.com) , June 4th London, Social Media Influence has compiled a YouTube Corporate Top 10 list and it’s quite entertaining and as it’s Friday and it’s a long weekend we thought we’d print it in full.
All of the following videos appear within the first 10 results in a search of the company name, each one has been viewed over 1 million times and each has generated hundreds of comments.
Here's the Top 10 in descending order:
10, Toyota - "Top Gear: Killing a Toyota Part 1" - 1,132,279 views - Jeremy Clarkson tries to destroy a Toyota pick up truck without success.
9, Ikea - "Banned Commercial - Swedish Midsummer" - 1,483,858 views - Ikea banned this ad making fun of Swede made by the German division of the company
8, Microsoft - "Microsoft Surface Parody" - 2,068,861 views - A caustic video parody of Microsoft's Surface table PC
7, Budweiser - "Banned Super Bowl 2007 Bud commercial" - 2,149,516 views - What happens when you've spent millions on a racy Superbowl ad and then the censor bans it? Stick it on YouTube.
6, Disney - "Internet is for Porn" - 3,278,230 views - This not-so-family friendly mashup of Disney clips is hilarious and completely off brand message.
5, Unilever - "Dove Evolution" - 6,727,556 views - An inspired conversational campaign with unintended consequences - allowing consumer and environmental activists to create their own rebuttals.
4, Coca-Cola - "Diet Coke+Mentos=Human experiment: EXTREME GRAPHIC CONTENT" - 8,583,526 views - The Diet Coke and Mentos meme has spawned hundreds of copycat You Tube videos and prompted Coca-Cola to join the conversation.
3, McDonalds - "Fast Food Freestyle" - 11,744,399 views - Funny and flattering McD's rap homage helps bury far more negative You Tube content.
2, Pepsi - Britney Spears, Beyonce, Pink - We Will Rock You - 14,050,586 views - Britney, Beyonce and Pink in skimpy gladiator costumes proves you can't beat celebrity content.
1, Nike - "Ronaldinho: Touch of Gold" - 22,581,372 views - The master at work seen through this "homemade" viral produced by....Nike.
Visit Social Media Influence to view the videos and while you're watching, ask yourself this question - Do you know how your company looks on YouTube?
http://www.socialmediainfluence.com/2008/04/the-youtube-top.html
