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April 15 2008
The UK's most searched for brands
Hitwise has released the list of the top ten most searched for brands in 2007 and revealed the most popular websites from more than 50 industries in the UK.
The Hitwise UK Annual Online Performance Awards recognise outstanding online business achievement and acknowledge the most successful websites as categorised in Hitwise's key industries, defined by the percentage of user visits a UK website received between January and December 2007. Also included are the most searched-for brands, based on volume of searches and once again it’s social networks that are the big winners.
The top ten Most Searched-For Brands 2007 (ranked by search term) are;
1 ebay
2 Bebo
3 YouTube
4 Facebook
5 Myspace
6 Argos
7 Amazon
8 You tube
9 BBC
10 Tesco
More interestingly are the sites that came top in the Hitwise separate classified categories. During 2007, the following websites ranked number one by visits among all UK websites in their respective categories.
Shopping and Classifieds - Apparel and Accessories
www.next.co.uk
Shopping and Classifieds - Appliances and Electronics
www.currys.co.uk
Shopping and Classifieds - Automotive www.ebaymotors.co.uk
Shopping and Classifieds - Books www.whsmith.co.uk
Shopping and Classifieds - Computers www.euro.dell.com
Shopping and Classifieds - Department Stores
www.amazon.co.uk
Shopping and Classifieds - Flowers and Gifts
www.iwantoneofthose.com
Shopping and Classifieds - Grocery and Alcohol
www.tesco.com/grocery
Shopping and Classifieds - Health and Beauty www.boots.com
Shopping and Classifieds - House and Garden www.diy.com
Shopping and Classifieds - Intimate Apparel
www.annsummers.co.uk
Shopping and Classifieds - Music play.com
Shopping and Classifieds - Rewards and Directories
www.kelkoo.co.uk
Shopping and Classifieds - Sport and Fitness
www.halfords.com
Shopping and Classifieds - Ticketing www.ticketmaster.co.uk
Shopping and Classifieds - Toys and Hobbies
www.toysrus.co.uk
Shopping and Classifieds - Video and Games play.com
As you can see it’s the usual suspects with no real
major surprises, and if you’re wondering why the book category has WHSmith at the top,
and why there’s no mention of Amazon in the top ten book section, it’s because
Amazon is now classified by Hitwise as a department store and due to it’s size
Amazon has knocked Argos off the top of the Department stores. The only surprise of note was in the music category where Apple only managed third place below Play.com (first) and HMV (second)
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