July 27 2007

Tealeaf enhances Eurocamp online customer experience

Holidaybreak is adding Tealeaf's customer experience management tools to its Eurocamp and Keycamp websites. The Tealeaf CX suite will help Holidaybreak proactively seek out and solve any obstacles that may impede the online customer experience and increase conversions.

Both Keycamp UK and Eurocamp UK account for up to 40% of online bookings across the Holidaybreak Camping Division and jointly receive 50,000 unique users a day during peak months. With Tealeaf, Holidaybreak will have real-time visibility into everything happening on its Keycamp and Eurocamp websites, enabling it to immediately solve any issues that are preventing customers from completing bookings.

Graham Sadler, IT Director for Holidaybreak Plc - Camping Division explained: "Tealeaf will provide us with a unique view into our online customer experience by delivering insight into each and every customer journey. It gives us the understanding to make significant improvements to our customer experience, which will have a positive impact on online bookings. Furthermore, the Tealeaf solution facilitates the identification and speedy resolution of issues on our web sites."

"Travel companies are becoming increasingly dependent on their online channels to drive more sales, enhance customer service, and reduce costs. Yet as more people adopt the Web as their preferred mechanism for booking travel, it is more difficult to convert and retain customers," commented John Lillie, UK Country Manager for Tealeaf. "Tealeaf gives companies doing business online, such as Holidaybreak, an unprecedented 360-degree view of their online customers, to help them provide the ultimate online experience and therefore maximise sales and customer loyalty."

Emma Herrod