July 15 2008

Tag your site in a day

Coremetrics quick start service reduces time for the deployment of web analytics by 95%, and enables businesses to tag their web sites in a single day

Coremetrics has launched a new service that dramatically reduces website tagging time, enabling clients to optimise their site for data collection in a single day.

The Quick Start service, reduces the total implementation time for tagging and clients can go live in as little as three weeks; client labour is reduced by approximately 95%. As part of the service, clients participate in a one-day session with Coremetrics to determine their data acquisition strategy. Based on this, Coremetrics then delivers a superscript that automatically populates the client's site with JavaScript tags that collect business-critical data. Clients can run and test the script in a single day.

"In most companies, online marketers are clamouring for tools that will help them understand visitor behaviour and gain insight into the performance of their marketing campaigns," said John Squire, Chief Strategy Officer at Coremetrics. "They typically have to wait until people with the right IT skills are available before implementation can begin - unless the company chooses to bring in consultants at a hefty fee to handle deployment. Quick Start puts Web analytics on the fast track so that clients can begin enjoying the advantages in weeks instead of months."

According to Coremetrics Quick Start clients also benefit from the expertise brought by Coremetrics implementation engineers.

by Marcus Austin (Web Editor)