May 06 2008
Social Media on the up
Universal McCann’s third wave of global research into social media shows the majority of users are producing content and there is an ongoing shift towards participation. While the role for advertisers and brands have never had so much potential.
Universal McCann has launched the third major study of social networking,
The free 80-page report is based on research done in 29 countries with 17,000 internet users and follows on from similar research carried out in June 2007 and September 2006.
Highlights of the report are;
- Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. If you are online you are using social media
- Asian markets are leading in terms of participation, creating more content than any other region
- All social media platforms have grown significantly over the three Waves
– Video Clips are the quickest growing platform, up from 31% penetration in Wave 1 to 83% in Wave 3
- 57% have joined a Social Network, making it the number one platform for creating and sharing content
– 55% of users have uploaded photos
– 22% of users have uploaded videos
- The widget economy is real
– 23% of social network users have installed an application
– 18% of bloggers have installed applications in their blog templates
- Blogs are a mainstream media world-wide and as a collective rival any traditional media
– 73% have read a blog
- The blogsphere is becoming increasingly participatory, now 184m bloggers world-wide
– The number one thing to blog about is personal life and family
- China has the largest blogging community in the world with 42m bloggers, more than the US and Western Europe combined
- Social media impacts your brand’s reputation
– 34% post opinions about products and brands on their blog
– 36% think more positively about companies that have blogs
Download the report here www.universalmccann.com/Assets/wave_3_20080403093750.pdf
