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August 15 2006
Silver surfers now equal 18-24s on price comparison sites
Recent research by Pricerunner.co.uk shows the volume of 18-24 year old was the same as that of 55-64 year old on its services - a neat summtry.
The analysis of Pricerunner's users by age is below (source: Pricerunner press release):
PriceRunner Users age breakdown
USER AGE GROUP % of Total Users Persons: 2-17 1.5% Persons: 18-24 8.6% Persons: 25-34 28.2% Persons: 35-44 26.3% Persons: 45-54 22.1% Persons: 55-64 8.2% Persons: 65+ 5.1%
Amusing and symmetrical though this observation is it's still the 25-55 group that provides the bulk of traffic - and indeed the bulk of economic activity online.
Still, the areas previously not considered in detail are growing in importance and open options for niche retailers and focused marketing activity.
Ian Jindal
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