August 01 2007

Reevoo launches own product review site

Reevoo has launched a product review site with the aim of sending shoppers who have made their purchasing decision directly to the retail site to carry out the transaction. This service complements Reevoo's existing business which has seen 90 million reviews and ratings published across their retail partner websites including Dixons, Currys, Comet, Orange and Carphone Warehouse.

The Reevoo site, which was previously in beta, will send qualified shoppers (who have chosen what to buy) back to retailer websites. By doing so, it will meet what Reevoo calls the two key needs of any online retailer: the acquisition of quality visitors and confirmed purchaser reviews to convert those visitors into customers.

Richard Anson, co-founder and CEO of Reevoo commented: "We have been helping our retailers to increase conversion rates with genuine customer reviews for over two years. Now we are launching reevoo.com to help consumers decide what to buy, and enable them to complete their purchase on our retail partner websites. Previously, the price comparator model helped consumers decide where to buy from at the lowest price, eroding retailer margins. We're building a new model that helps the shopper find the right product, and helps retailers to source high quality visitors."

This is the first stage in the company's development of the Reevoo brand. Reevoo will also be refreshing their visual identity, from review collection through to publication on retailer websites. This will ensure that the Reevoo brand continues to protect and enhance the impartiality and credibility of customer reviews in the rapidly developing world of web 2.0, where unauthenticated user-generated content is open to spam, fakes and manipulation.

Emma Herrod