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March 11 2007
Online makes up nearly 16% of sales for QVC
QVC UK has reported net sales of £331 million for 2006, an increase of 8.4% on 2005's sales. Its qvcuk.com site took 15.8% of all sales during December.
The company's QVC Video Centre launched in November to provide on-demand video clips of product demonstrations. "Visitors can create their own programmes by choosing the video clips that interest them, putting them in control of watching what they want when they want," said Mark Suckle, Chief Executive QVC UK.
"Viewership of TV content is changing as broadband internet becomes more popular - 69% of households with internet access had a broadband connection in June 2006, according to the Office of National Statistics. This will change the face of all internet retailing as moving pictures and voice dialogue replace the current still images and text."
The QVC Video Centre currently receives over 200,000 hits a week.
Other highlights of the financial year were:
With sales of fashion and beauty products increasing to 35% of the product mix during 2006, Judy Deuchar, Director of Merchandising, commented: "We are aiming to increase sales by strengthening our fashion brands to the level offered by our other product areas."
QVC UK ranked number 31 in the IMRG January Hot Shops List.
Emma Herrod
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