August 12 2008

Oli experiments with 'click to buy' fashion videos

The website of fashion retailer Oli now incorporates editorial-style videos that include clickable links to take the consumer straight from the video to the shopping basket...

Otto UK owned fashion retailer Oli has added clickable, editorial-style video content featuring three of its new designers to its website.

The videos are created using HowTo.tv's Interactive Direct Sales Tool (IDST) technology so customers can click on products in the video, view full product information and then add them straight to their Oli 'shopping bag'.

The videos form part of the Oli TV service and feature three new designers — Jodie Kidd, PPQ and Jasper Garvida, the latest Project Catwalk winner.

by Sarah Clark (Web Editor)