Ofcom reveals consumer worries

A new piece of research from watchdog Ofcom reveals that UK consumers still have concerns about the use of the data and their online privacy.

“Switched on”, the new research report for the Ofcom Consumer Panel shows that even the most technology literate consumers worry about on-line protection. According to the research UK consumers are savvy and switched on users of new technology, but they fear intrusion into their privacy and don’t trust that their personal data will be protected.

The report reveals that consumers have little idea about what rules exist to protect their data, and told the Consumer Panel that they felt exposed to others “out there” who they feared could find out too much about them. Without exception, consumers said that privacy should be heavily protected. Among other things, they said they felt under siege from spam on the phone and the web and they expressed particular concerns about dodgy dates, paedophiles and unscrupulous internet vendors.

Anna Bradley, Consumer Panel Chair, explained: “The communications technology market is fast-moving and is providing real benefits to UK consumers that they clearly value. However, this research shows that there are serious challenges ahead in relation to privacy and the use of personal electronic data. Service providers, regulators and other policy makers need to give consumers greater confidence that the risks are well managed. In addition, we need to help consumers understand about the existing protections, make the residual risks clear to them and help them to make their own electronic environment safer.”

One of the people researchers spoke to expressed concern that some services gave others information about them and access to their lives: “Some companies, when they interview people [for a job] they’ll type them into the internet… That scares me… That’s too much information.” In another example the survey found that people using social networking sites were not ‘gung ho’ about their privacy: “But then what about the people who you don’t want to find you? You’re listed on your friends’ profiles as their friend so you have no control over who knows you’re on there…”

The full Switched On report is available free from here http://www.ofcomconsumerpanel.org.uk/information/documents/Switchedon.pdf