February 19 2008

Neutralize needs your input

Search Agency Neutralize is canvassing opinions for its UK search engine marketing survey and in return you get the full 2008 Search Engine marketing Benchmark Report

Last year Neutralize produced the widely read 2007 UK Search Engine Marketing Benchmark Report which covered both natural and paid search. More than 700 digital marketers responded to last year's survey including just under 400 client-side search marketers and more than 250 agencies.

Highlights from last year's report included:

• Just under half of respondents (48%) said that their companies carried out paid search exclusively in-house. Some 57% of companies were doing SEO exclusively in-house.

• On average, company respondents said that they spent 32% of their total marketing budget on online marketing. On average, they spent a third of their online marketing budget on Search

• Overall, respondents said that SEO was more important than PPC in terms of impact on brand.

• Google was viewed as the best search engine across a range of criteria. However, half of respondents believed that Google had an unhealthy dominance of the UK search marketplace.

• According to company respondents, lack of internal resource was the biggest problem preventing success for both Paid Search and SEO (natural search).

The online survey, which is open to both advertisers and agencies, will be live until Thursday 6 March. Those wishing to complete the survey should visit the following URL: http://tinyurl.com/3al59r

Those taking part in this year's survey will receive a free copy of the ensuing 2008 UK Search Engine Marketing Benchmark Report.

by Marcus Austin (Web Editor)