May 16 2008

Mobile analytics

There are thousands of different mobile web browsers so identifying mobile web users has always been difficult, however a new product from European web analysis company should allow businesses to not only identify handsets used but also what they did on your site

Nedstat has now added mobile analytics to its Sitestat product and now provides businesses with an in-depth view of mobile browsing and conversion. New reports about phone brands and types, screen sizes, browsing behaviour and mobile conversion are integrated with existing Sitestat web analytics reports giving users a clear comparative view of mobile and regular website activity.

Sitestat users can see exactly what content consumers using mobile devices look at, if they convert and which mobile devices convert best. The new reports work for both mobile and normal sites and measure all mobile devices including those that don’t support Javascript.

Michiel Berger, Chief Innovations at Nedstat: “Now that mobile devices are becoming more advanced, people will become used to accessing web content on the go. Website owners need to know if and how mobile users access their site. How is their experience? Does the page fit on the screen, are all pages visited? When this is right they can think about their online offering; how can the content and navigation be optimised for mobile visitors, and can they even develop new true mobile services. We allow our Sitestat customers to take the first step towards the mobile web by showing them what is happening, on their site, today.”

Piet Middelkoop, internet consultant at Dutch Railway (NS), has been testing the new reports: "Our customers want access to our online schedules and other information while travelling. Flat fee mobile internet subscriptions and web-enabled telephones have made this possible for a bigger audience. Since working closely together with Nedstat, we have seen clear trends in mobile brands and types being used to visit our mobile site. We are very enthusiastic about insights like this because it helps us target and optimise our mobile offering in a very effective way."

Further details and screenshots of the new mobile analytics reports can be found at blog.sitestat.com.

by Marcus Austin (Web Editor)