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November 08 2007
Mercado adds search optimisation
Mercado has added a new search optimisation module to its off-the-shelf ecommerce package that aims to reduce dependency on SEM programs.
Mercado's new Search Engine Optimization (SEO) module and service offering, is aimed at increasing the accuracy of product searches conducted by Web shoppers, and improving overall search rankings for online retailers. Mercado claims that
By using the Mercado SEO module, online retailers of all sizes can now expose the hidden jewels of their product catalog to major search engines while decreasing dependency on costly SEM programs to drive valuable buyer traffic.
The SEO module is compliant with the sitemap protocol used by search engines such as Google and Yahoo, making it easy for search spiders to crawl "hidden" product classifications and descriptions and enabling Web searchers to more easily find the products they are looking for - no matter where the products reside in the retailer's database or how they are described. Mercado also claims its generated sitemaps
expose value-add content such as promotions and special merchandising content to search engines and their spiders.
The SEO sitemap generation capability supports a variety of page types including category pages, product pages, landing pages, and top keyword search pages. In addition to the new SEO module, Mercado provides URL rewriting, meta-data consulting, and dynamic linking services.
In addition, Mercado has added a 64-bit version of their software that doubles the total volume of SKUs supported, streamlines the indexing process for quicker search response times, and makes it easier for business owners to manage advanced merchandising strategies across large catalogs.
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