Skip to content. | Skip to navigation

Internet Retailing

Sections
 
Home News JupiterResearch reports on European multi-channel retail
Share this article
Document Actions

JupiterResearch reports on European multi-channel retail

JupiterResearch has published a short report on European Multichannel Retail: Engaging Nonbuying Online Researchers.

The report's author says that with new buyer growth starting to slow in Europe, online retailers must take a relatively closer look at people within their target markets who are not buying from them.

The report answers questions including:

  • How many Europeans are using the Internet to research products without buying online?


  • What characterizes active online nonbuyers?


  • Which opportunities exist for retailers to interact with online nonbuyers during their research cycle?


  • The $750 report includes a half hour conversation with the author, Dorothee Vogel.

    Emma Herrod

    This article is tagged as: Jupiter report