September 12 2007

Intelligent sending increases email opening rates

An 'intelligent time sending' feature has been added to the PureResponse email system to help e-retailers identify when recipients are most likely to open and read their emails.

Intelligent time sending is based on the recipient's individual behavioural history, which includes information on when they clicked or opened previous emails, and when they initially subscribed or opted-in to receive a retailer's marketing. The system will use this data to calculate the optimal time to send an email to each recipient and automatically schedule the email to be sent within one hour of the optimal time.

Darren Fell, Founder of Pure commented: "Intelligent Time Sending increases the likelihood of recipients engaging properly with retailers' marketing messages. This is the first system of its kind that analyses the behaviour of the user through their interaction with historical emails and calculates the most receptive time they will open and click through. One of our customers has seen an instant 16-25% rise in email interaction. This is an exciting addition to the PureResponse email platform and as far as we know, a unique offering in the marketplace."

Emma Herrod