August 17 2007
Increase search and shopping management
ChannelAdvisor has launched ChannelAdvisor Complete ecommerce platform into the UK market. The solution includes SearchAdvisor and ShoppingAdvisor, two modules designed exclusively to enable e-retailers to manage search and shopping comparison engines enabling them to be treated as sales channels in their own right.
The two modules are based on the company's proven technology and allow retailers to automate many mundane tasks and manage the search and comparison engine channels more efficiently.
SearchAdvisor enables e-retailers to manage, automate and optimise paid search efforts across the top search engines - including Google, Yahoo, MSN and Ask.com - through a single interface. By incorporating information on stock levels and product costs, rules can be set so that margin-based bid management runs on actual product costs and bidding ceases on keywords when products become low or out-of-stock.
ShoppingAdvisor enables marketing or ecommerce personnel to focus on the core principles of operating successful comparison shopping programs: minimizing spend, increasing revenue and improving efficiencies - rather than having to spend time on mundane or repetitive tasks.
SearchAdvisor features include:
Integrated Campaign Management - Use a single interface to create, manage and analyse paid search campaigns. Search Marketing Analytics - Optimise campaigns based on the profitability of individual keywords enabling you to view campaign performance by order, products sold or revenue generated. Bulk Campaign Upload - Define your search marketing campaigns and keywords, then launch your paid search marketing efforts to all supported engines with a single click. Automated Bid Management - Create and manage bidding rules that automatically adjust your bid strategies based on performance, eliminating the daily workload which allows you to focus on your overall success. Multi-Channel Reporting - Integrate and track all of your multi-channel performance including paid search, natural search and comparison shopping engines from a single application, saving you time and allowing you to maximise your profitability. Landing Page Optimisation - View the performance and compare landing pages based on combined revenue, expense, conversion rates and profitability across all channels. ShoppingAdvisor features include:
Advanced Dashboard Interface - Get a 360-degree view of your feed status, your performance across individual channels, and be alerted when your traffic or revenue reaches predetermined thresholds. Merchandising Engine - Include or exclude products with the click of a button, re-write titles and descriptions and build business rules that can dynamically generate unique content for each product on each channel. Built-in Profitability Management - Evaluate individual product performance including cost per order, return on ad spend (ROAS), and profit margin at each comparison shopping engine. Keyword Term Generator - Identify which keywords are driving traffic to your website and easily incorporate them into your titles and descriptions to improve relevancy. Multi-channel Category Mapping - Map your data feed to the taxonomy of over 40 comparison shopping engines' categories. Advanced Reporting - Monitor the performance of your campaign strategies by channel, category, landing page or product. Seamless Paid Search Integration - ShoppingAdvisor is seamlessly integrated with SearchAdvisor™ providing a single login, unified channel reporting, bid management and keyword term generation. Emma Herrod
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