January 21 2008

How social media is shaping brand reputation and online marketing in retail

Register for this free workshop now, and move your business to Retail 2.0

Title - How social media is shaping brand reputation and online marketing in retail

Date and Time - 6TH FEB 2008 10.30 - 12.30

Place – The National Hall, Olympia, London

In today's media world:

• Customers are using personal publishing tools such as blogs and social network forums to offer their raves and rants about companies and products.
• Younger customers are increasingly ignoring traditional media message-based marketing.
• Companies are creating social marketing campaigns through blogs, podcasts, viral video channels and even bespoke social networks to attract the niche online audience.
• Anti-corporate and environmental activists are creating viral videos that resonate with the public more effectively than any slick company advert.
• The mainstream media relies on a new, fast-moving social media trade press to get their news.

This Workshop will show how companies can listen and learn from their customers (and employees) in order to create viable communication and marketing strategies that will really resonate with an online audience.

Presented by Matthew Yeomans, Director of Custom Communication and co-organiser of the Social Media Influence Conference.

This and many other workshops are all free to attend and are all happening at the Retail Business Show. To attend the event and any of the workshops just register online at http://www.retailevents.co.uk/trbs2008/

With over 200 high-end vendor and supplier exhibitors, along with the invaluable Learning Zone featuring a series of conferences, seminars and workshops all illustrated with the very best peer to peer case studies, this is a show you cannot afford to miss.

by Marcus Austin (Web Editor)