October 01 2007

Halifax signs up for behavioural targeting

Halifax is the latest company rolling out Omniture Touch Clarity behavioural targeting in order to match product offerings and content to individual visitor preferences. The bank anticipates that the increased intelligence applied to its online strategy will improve sales as well as enhance customer service.

Shoomon Perry, Head of Ecommerce at Halifax explains: "Halifax is committed to a strategy of taking business from our competitors by offering more value. We have the best products on the market and by increasing the intelligence behind the products we present to customers and prospects online we can improve sales and the service we offer to them."

Emma Herrod