July 24 2006

Google's Q2 results: making more money

It always gives etailers chirpy cheer to see just how much more money Google is making out of us...

MOUNTAIN VIEW, Calif. - July 20, 2006 - Google Inc. (NASDAQ: GOOG) today announced financial results for the quarter ended June 30, 2006.

"Google grew at an impressive pace during a seasonally slower quarter," said Eric Schmidt, CEO of Google. "We continue to deliver valuable new products and services to users around the world through our partnerships and investments in our business. Our strong performance results from our clear focus on increasing the quality of user experience, particularly in search and ads."

Google reported revenues of $2.46 billion for the quarter ended June 30, 2006, an increase of 77% compared to the second quarter of 2005 and an increase of 9% compared to the first quarter of 2006. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the second quarter of 2006, TAC totaled $785 million, or 32% of advertising revenues.

See the release for the details.

Now, just imagine how many swimming pools full of dollars there would be if you had to swim in $2.46bn. Let's hope their accountants are issued with flotation aids.

Ian Jindal