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July 18 2008
Google trashes the competition
Once again Yahoo, MSN and Ask are demoted to minor player status in the UK as Google hits over 87% of UK & Australian searches in June 2008
Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008 according to Hitwise. This represents a 10% percent increase compared to June 2007. By comparison, Yahoo search accounted for 4.00% of UK searches in June 2008, a slight decrease on May 2008. There was no change in the percentage of searches performed via MSN search properties and Ask search properties accounted for 3.14% of searches.
In the US, Google accounted for 69.17% of all U.S. searches in June. Yahoo Search, MSN Search and Ask.com each received 19.62, 5.46 and 4.17 percent respectively. In the Australian market, Google search accounted for 87.81 percent of all Australian searches in June 2008 representing a 12 percent increase compared to June 2007. MSN search accounted for 6.72 percent and Yahoo search accounted for 4.93 percent.
Search engines continue to be the primary way for Internet users to navigate key industry categories in the UK. Comparing June 2008 to June 2007, the Online Video and Social Networking categories continue to show double digit increases in their share of traffic coming directly from Google (17% and 28% respectively).
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