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June 10 2008
Google continues to dominate UK search
The April 2008 UK Search rankings from comScore show Google still hits the mark and social networking sites are playing catch up with Yahoo and Microsoft
The news for Yahoo and Microsoft has been pretty grim over these last few months, but the news is set to get worse as social networking sites start to climb their way up in the search engine ladder.
comScore released its first report on the U.K. search market from the enhanced comScore qSearch 2.0 online search measurement tool* and it’s not great reading for either Yahoo or Microsoft.
In April, Google Sites continued its reign as the leading search property in the U.K. with 74.2 percent of all searches. eBay ranked second with 6 percent up 0.3%, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent) both down by 0.1%. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April up 0.1%, while two UK properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10.
While the figures sound bad they could actually be worse, as the comScore figures are only for 15+ users at home and at work and exclude searches from public computers, such as internet cafes, and schools and mobile phones and PDAs. Both Bebo and Facebook users are heavy mobile users and both sites also have large pre-15 user groups.
Other notable findings from April 2008 include;
- There were 4.1 billion searches conducted in the U.K., more than in any other European country
- 31.2 million U.K. Internet users made at least one search during the month
- U.K. searchers conducted an average of 130 searches per searcher during the month, or more than 4 searches per day.
*The qSearch service, which was first launched in the U.K. in September 2007, has been updated to include several local market properties where search activity occurs, such as Rightmove Sites and Bebo.com.
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