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June 13 2008
Google accounts for 87 percent of searches in UK
According to Hitwise Google received 68 percent of US Searches in May 2008 and a staggering 87 percent of searches in UK that’s a 5 percent year-over-year growth in the US and 12 percent in the UK.
Hitwise’s latest search engine figures show a huge rise for Google in the UK. The Google search properties (Google.co.uk and Google.com) accounted for 87 percent of all UK searches in May 2008 representing a 12 percent increase compared to May 2007. Yahoo search properties accounted for 4.09 percent of UK searches in May 2008, compared to 8.58% in April 2007 – but slightly up on April 2008’s low of 4.01%. MSN search properties accounted for 3.72 percent against 5.46% in May 2007 and Ask search properties accounted for 3.07 percent with 4.96% in May 2007.
Search engines continue to be the primary way for Internet users to navigate key industry categories in the UK. Comparing May 2008 to May 2007, the shopping and classifieds, sports, online video, and social networking categories showed double digit increases in their share of traffic coming directly from Google (8%, 10%, 25% and 32% respectively).
In the US Google accounted for 68 percent of all US searches, Yahoo Search, MSN Search and Ask.com each received 20.28, 6.26 and 4.17 percent respectively. The remaining 45 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.40 percent of U.S. searches.
If the figures are correct then the size of the Yahoo and MSN search market in the UK are now so low it’s debatable if they’re actually worth using at all, the only reason we could see for using Yahoo and MSN was if you wanted to attract US users.
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