Document Actions
August 05 2008
Fashion retailers flock to sign up for visual search adverts
Pixsta is focussing its visual search 'AdImages' on the fashion industry for now. But it's easy to imagine the concept taking off in the DIY and home furnishings sectors — or even gardening — as well...
Visual search and browse company Pixsta has revealed that 44 new fashion retailers have joined its AdImages network since its launch in May. A total of 93 fashion retailers are now signed up with Pixsta, including Tommy Hilfiger, Mexx and Karen Millen, and the service has been built into the online shopping portals of a range of fashion-orientated magazines such as Cosmopolitan.co.uk and Fabulousmag.co.uk.
"Pixsta offers an innovative and highly targeted means of reaching a new customer base," says Emma Bott, ecommerce manager at Karen Millen. "The concept of browsing for garments visually, rather than being dependent on keywords or descriptions defined by the retailer, is far closer to the in-store shopping experience. The shopper is able to view and compare a selection of products based on their own criteria at one glance, thus the quality of the click-through is greatly improved."
Like many innovations, the Pixsta system takes a bit of getting used to. You can try it out on the News of the World's Fabulous magazine website. Simply move the mouse around over the product images, click on one at random and take the search on from there.
"Since we launched in May, retailers have been very quick to understand the benefits of the Pixsta AdImages network," says Alexander Straub, Pixsta's CEO.
Subscriptions