July 27 2007

eDigitalResearch launches product rating solution

eDigitalResearch has launched a solution for collecting, collating and analysing user-generated product ratings. eProductRating can be tailored for use by any online business for rating any aspect of their site or service including information and products.

According to the company, eProductRating is a cost effective solution for collating direct consumer-generated content and can be programmed to provide automated star ratings and moderated results. Furthermore, the responses are collected for automatic analysis within the eDigitalResearch reporting system, which can then be fed to the product teams. In a retail environment, for example, this could highlight the highest-rated products.

Michelle Fuller, Director of eDigitalResearch, said: "Web 2.0 has allowed increased collaboration and interaction, and immediate expression of opinion. As a result, e-retailers are missing a trick if they do not take advantage of their consumers' growing enthusiasm in providing their feedback.

"Word of mouth has always been recognised as a powerful tool in any form of retail, and with the rapid expansion of Web 2.0 in its various forms, it can now be fully exploited online. eProductRating allows e-retailers to react to genuine, free expression from their target audience. The subsequent analysis and automatic ratings also allow for immediate appraisal of product progress."

Emma Herrod