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September 02 2008
Critique of the Week — Bouncy Happy People
After our first Weekend Web Crawl, Paddy Polglase of activity toy specialist Bouncy Happy People got in touch to ask if we could include their new site in a future tour. Paddy particularly asked for feedback from IR readers so we thought we could go one better and feature Bouncy Happy People as the first in our new Critique of the Week spot. Read on to find out how you can get involved...
"We have nearly finished our web site, the big red lever has been pulled by the techies and... it has just 'gone live'," Bouncy Happy People's Paddy Polgase told InternetRetailing.net. "We have a fantastic site — but will we ever finish it or, as non-techies, ever learn what it is capable of?"
Bouncy Happy People specialises in children's activity toys. "We started five years ago and trampolines remain one of our key products," says Paddy. "We would love feedback and help as to how we can get the best out of what we have from an SEO and customer perspective."
So, dear readers, can you help? Peer review can be incredibly useful and Paddy is being both brave and very astute, we think, to invite critique from InternetRetailing.net readers.
Please, do go take a look at www.bouncyhappypeople.co.uk
and then come back here to leave a comment for Paddy and for other
readers. General comments are fine — let's keep it constructive, though
— and feel free to expound on the design of the site overall or on just
one aspect of the site if that's the area you have particular expertise
in. And, if you're a professional, feel free to mention your company and your URL; this isn't the BBC!
And, if you'd like your site to be featured in a future Critique of the Week, send an email to press@internetretailing.net and we'll be sure to come visit soon...
by Sarah Clark (Web Editor)
Well done
Elements I especially liked were the videos, which have a good pace and he narration really sells the product.
Your narrow-by categories also seem sensible.
I would only suggest 2 things - more images alternate views and close up shots of your products and a link on the product page allowing customers to ask a question about that particular product.
Review of Bouncy Happy People
I'd look at adding a stock availability indicator to the site - at "critical" times of year especially it's not just price and range that are factors in the purchasing decision - if a retailer is showing something as available I truly believe some will pay a little extra just to make sure it arrives in time to get it gift wrapped for their little darlings (mind I'd like to see a trampoline wrapped up!)