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November 26 2007
Crediting your search strategy
Agency Top Position has launched their own brand credit accounts for pay per click advertisers
Search is fast becoming a utility service for business, and agency Top Position are making it even more like a utility by introducing credit accounts for their search customers.
Advertising consultancy Top Position’s own-brand credit accounts are aimed at pay per click advertisers, and are designed to ease cash flow and increase performance for companies advertising their services on Google AdWords, with other platforms to follow
The new credit accounts are designed to give advertisers greater control over advertising expenditure by producing detailed cost reports issued at the beginning of each working week.
Daniel Jupp, managing director at Top Position said
“Top Position credit accounts are an ideal solution for businesses wanting to spend larger amounts on their pay per click advertising while retaining control over company cash flow,”
adding.
“In addition to credit terms, advertisers can rest assured that their pay per click advertising accounts are being managed with science and creativity with the focus on growing return on investment and targeting more relevant traffic.”
Although credit accounts are currently restricted to AdWords campaigns, there are plans to roll out the system across other major advertising platforms including Yahoo and MSN. The pay per click credit terms are also valid for multi-lingual PPC management.
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