April 25 2008
ChannelAdvisor adds Shop.com, Commission Junction and Tradedoubler
ChannelAdvisor has added Shop.com, Commission Junction and Tradedoubler to the network of sites it supports via its ShoppingAdvisor feed management software solution.
ShoppingAdvisor allows retailers to power multiple online shopping channels with a single feed, reducing the reliance on IT support and allowing marketing departments to take control of campaigns and make real time decisions based on ROI, stock availability and seasonal promotions.
James Scott, managing director of ChannelAdvisor UK said: “Our aim is to provide the opportunity to retailers to position their products on all major online shopping channels and so allow them to reach consumers wherever they choose to shop."
“The addition of the comparison shopping engine Shop.com to our multi-channel mix adds incredible value, particularly to retailers targeting a female audience. The site is especially strong in verticals such as home and garden, beauty and fashion, which have traditionally been very hard markets for comparison shopping engines to break into.
“We are also very excited to be adding our first two affiliate networks to the ShoppingAdvisor platform as many of our retailers have told us they are looking for an easier way to maintain their affiliate feeds alongside their shopping feeds. Thanks to this development powering effective affiliate campaigns is now as easy as flicking a switch.”
ShoppingAdvisor now supports the following 13 sites in the UK – Ciao, Commission Junction, Google Base, Kelkoo, MSN Shopping, NexTag, Pangora, PriceGrabber, PriceRunner, Shop.com, Shopping.com, Shopzilla and Tradedoubler. Worldwide ShoppingAdvisor supports more than 60 sites including most major Comparison Shopping Engines in the United States and the United Kingdom, as well as a growing number in France, Germany, and Italy including Billiger.de, Idealo.de, Kelkoo.de, LeGuide.com, Shopping.com Germany and Yopi.de.
