May 20 2008

BroadVision new ecommerce releases

New features in BroadVision’s eMerchandising and Commerce Agility Suite allow users to create dynamic personalised sites four times faster than the competition

BroadVision’s eMerchandising v8.1 and Commerce Agility Suite (CAS) v8.1 solutions can help commerce customers add more transactions to each order with value-based selling and also see the ease of development with the Kukini workbench which BroadVision claims “allows teams to implement new functionality to their sites potentially up to 4x faster than their competitors building from scratch.”

Traditionally, commerce solutions easily offer cross-selling and up-selling functionality for an administrator to associate 1+ products to create a selling reference. eMerchandising goes a strep further and claims to “increase orders by up to 15% with incentive messaging and dynamic, contract-based, customer-specific pricing schemes that leverage tiered- and quantity-based pricing incentives.”

eMerchandising comes with a Web 2.0, user-friendly interface for non-technical, merchandising managers to easily manipulate sale schemes. There’s also an arbitration engine processes and messages available incentives to shoppers without impact to the site’s performance.

The CAS 8.1 solution is based on BroadVision’s Kona platform and uses the Eclipse-based Kukini workbench that was released in 2007. CAS provides the key features of an e-commerce site — pricing, catalogue management, shopping cart, checkout and order management capabilities — in a highly flexible structure. BroadVision claims “Customers can get their sites up and running in record time while tailoring site behaviour to their business’ unique requirements. The e-business framework enables customers to extend the Commerce Agility Suite without sacrificing the time-to-market and TCO benefits of a packaged e-commerce application. CAS lets companies manage B2B, B2C and B2B2C channels through a single solution. “

For more info see http://www.broadvision.com

by Marcus Austin (Web Editor)