July 15 2007

BHS moves online

BHS has moved online with a site built and hosted on the Shopcreator eCommerce platform. June 2007 saw the addition of the school wear range to the website that was launched just ten weeks previously. This niche range of clothing now sits alongside the BHS online wedding collection, plus a comprehensive home department.

The site is fully integrated with both in-store phone ordering and the company's fulfillment operation. The multi-channel offering also features advanced cataloguing capabilities and seeded search, real-time order tracking and returns to local shops. Elias Moubayed, Head of Sales and Marketing at Shopcreator comments: "Consumers are now expecting to access high street ranges online. We are delighted to be the eCommerce platform selected to support the BHS website, which offers comprehensive choice, excellent value for money and a convenient shopping experience for the burgeoning community of Internet shoppers."

Emma Herrod