Document Actions
October 29 2007
Ask.com chooses Pricerunner to 'power' its shopping search.
Ask.com has added to the range of services on its recently-revamped site with the appointment of Pricerunner to add a 'shopping dimension' to the search results. The offering is an unadorned 'white label' version of the main Pricerunner site and the link's hidden away under a 'more services' link so it's not clear how strategic a move this is, despite the warm press statements.
A search for "Nikon D200" on the Ask.com site returns a listing that's pretty full of products for sale and it takes a bit of a hunt to find the "more" link (and the energy to click it) that fires up the shiny new shopping view, powered by Pricerunner.
The listing is here, and for comparison you can see the same search on Pricerunner yields exactly the same page. I'm not sure whether this is desirable consistency or a query as to the value added by the relationship.
I suppose that if you're already an Ask fan then you may as well use this as go to Pricerunner directly, but it hardly constitutes the "shopping solution" that is claimed...
Oliver Hill, VP Business Development at Ask.com comments; "We made the decision to bring PriceRunner.co.uk on board as we want to be able to offer our customers a comprehensive variety of information to any shopping search that they may have. PriceRunner.co.uk appealed to us because it offers unbiased product information from the largest range of retailers possible and is focused on delivering on user experience in addition to price."
... while the equally-gracious and complimentary Mattias Berg , Managing Director of PriceRunner.co.uk, enthuses
"We are delighted to be working with Ask.com as their new provider of price comparison information. It is an excellent opportunity for us to promote and grow the level of traffic to our merchants."
Indeed.
Subscriptions