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November 29 2007
3DVO delivers a low cost 3D modelling solution
3D models are notoriously costly, but by using a new modelling package from 3DVO retailers should be able to create everything in 3D including the fixtures and fittings. But don’t all rush at once, there’s a big drawback.
US Software company 3DVO has launched a new product that claims to cost 40 to 60 percent less than other available technologies and is the end product of five years of research.
The technology behind 3DVO combines laser distance measurement with digital colour imagery for precise distance and colour effects. The 3D datasets can be used immediately or stored for later viewing, analysis and manipulation as exact image replicas.
Retailers send their products to 3DVO, and the company returns 3D images that can be manipulated by the consumer during the online purchasing process.
Troy Sheen, CEO of 3DVO says
“One way retailers are increasing online sales is by creating a realistic store experience. In the past they could only afford to create 3D models for their flagship products, but with our technology they can create 3D models for every single product – increasing online conversion rates.”
It all sounds great but we can see one major flaw in this product. Sending the objects into 3DVO is going to be a little expensive and unless they’re ramped up for accepting thousands of products, then it will take months to create the 3D objects. There has to be an easier way.
3DVO Is The Easier Way
Additionally, we are developing solutions for larger retailers that wish to bring our technology in-house. In the mean time 3DVO offers retailers a clear means of differentiating their offering and increasing online sales right now! Thanks for raising the question. We are the easier way.
Kevin Christensen,
SVP Sales and Marketing, 3DVO