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October 18 2007
10 ways to improve 'Product Page' design... in time for Christmas
Graham Charlton over at e-consultancy.com has a succinct 'top 10' of improvements to product pages - timed for the last minute pre-Christmas site polishing.
Graham's hot list is:
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TIP #1: Provide clear details of price / delivery times / charges
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TIP #2: Display quality product photos
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TIP #3: Use video, dammit!
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TIP #4: Display customer product reviews
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TIP #5: Add links for further information
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TIP #6: Show 'related items' and ideally, channel-specific navigation
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TIP #7: Reinforce customer trust
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TIP #8: Provide breadcrumb trails
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TIP #9: Don’t let customers begin to purchase out of stock items
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TIP #10: Have a CLEAR CALL TO ACTION
Check out the full article, along with useful illustrations.
by Ian Jindal
This article is tagged as:
product page
e-consultancy
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