Hear from 10CMS, Hybris Software, OpenMarket and Sponge at this event.

Mobile is interesting not only due to the dynamism and growth of the channel, but also because of the impact it’s having upon ecommerce. Mobile is the catalyst to unlock eCommerce development, leverage existing investment and capability and brings the channel closer to the customer.
eCommerce, we now see, was ‘chained’ the computer keyboard. While that was of course closer to the customer than, say, the high street, it lacked the immediacy and convenience of having the world in one’s hand.
In this JumpStart we’ll take a broad look at some of the leading opportunities driven by mobile – from payments to interfaces to optimisation to new services.
The short, sharp presentations will individually inform you on a topic, but taken as a whole this session will provide a briefing on what’s new, available now and commercially-relevant in mobile.
This JumpStart is one of our most-requested and, if anything like the previous one, will show how far mobile is permeating all aspects of multichannel operations and growth.

videos online soon

supported by:

Sponsor: Hybris software
Speaker: Paul Ramshaw, Product Strategist, hybris Software
Title: Commerce in a mobile world: how to be with your customer everywhere
Synopsis: Paul will provide a glimpse into how development in mobile commerce technology make it possible to stay close to a customer increasingly on the move while shopping and to unchain your offering from the keyboard.

Sponsor: 10CMS
Speaker: Mo Syed, 10CMS Head of User Experience, and John Williams, 10CMS CTO
Title: Seize the mobile 2.0 opportunity.
Synopsis: Consumers’ expectation of retail mobile shop experience is changing fast, driven by the widespread adoption of smart phones. A pared down mobile experience is no longer sufficient – retailers must deliver an engaging experience. This transition to mobile 2.0 presents retailers with the significant challenges of how to deliver a compelling retail experience that will drive mobile commerce revenues. Mo Syed, 10CMS Head of User Experience, and John Williams, 10CMS CTO will talk through the issues and the demonstrate how 10CMS helps retailers cost-effectively capture the mobile commerce opportunity.

Sponsor: Sponge
Speaker: Alex Meisl – co-founder
Title: Mobile – better results, less headache, less waffle
Synopsis: Sponge is the UK’s largest and longest established mobile agencies with a raft of retail clients from Asda to Iceland to Superdry and brands ranging from Coca Cola, McDonalds and Unilever. The agency is behind some of the most innovative and successful mobile activity seen on the high street . Alex Meisl, co-founder, will focus on cutting through the hype whilst using case studies to show how to get the most out of mobile.

Sponsor: OpenMarket
Speaker: Andrew Darling, Director of Marketing
Title: How Retailers can extend and personalise customer service and CRM functionality via mobile channels (without blowing the budget on app development)
Synopsis: What ‘mobile hubs’ like OpenMarket enable retailers to do with customer care and service issues, including:

• IVR
• Bulk messaging with SMS and MMS
• Push Notifications
• OpenMarket’s CMX2 platform capabilities
• Crediting for loyalty and reward programs
• Inventory control
  

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Sponsor: bemoko
Speaker: Phillip Clement, Sales Director
Title: Who Cares About Mobile Web Customer Experience?
Synopsis: It’s fair to say that most retailers realize that mobile will play a significant role in their online strategy. Early adopters are beginning to feel the pain outside a single device or screen scraped PC site strategy and those who are taking a wait and see approach are being left behind. This session will explore how to deliver to customers’ ever increasing expectations of mobile web.