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EXPERT OPINION : IT’S EASY TO GATHER DATA. BUT HOW SHOULD COMPANIES BEST COLLATE, CROSS-REFERENCE AND USE INFORMATION GATHERED THROUGH DIFFERENT CHANNELS?

CASE STUDY: AVAIL AND DIRECT GOLF UK

WEB INTERFACE : THE PERFECTION MYTH

MERCHANDISING : SEARCHANDISING AND BRICKS-AND-MORTAR STORES

CROSS-CHANNEL EXPERIENCE : HOW IMPORTANT IS CONSISTENCY?

LOGISTICS : IT’S ALL ABOUT HANDLING THE DATA

STRATEGY : THE IMPORTANCE OF PLANNING IN PRESENTING CHOICE

CUSTOMER ENGAGEMENT : WHY CUSTOMERS NEED TO BE ENTERTAINED

CONCLUSION : SEARCHANDISING AND RECOMMENDATION IN A CROSS-CHANNEL FUTURE