The Multi Channel Customer
You can view the Digital Edition of The Multi Channel Customer here.
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SPONSORS INTRODUCTION
WHY IS MULTICHANNEL THE FUTURE IN RETAIL?
CASE STUDY
TURNING CLICKS INTO SALES
WEB INTERFACE
VIDEO, AVATARS AND RICH CONTENT
MERCHANDISING
WHY CATEGORY MANAGEMENT MATTERS
IN-STORE EXPERIENCE
INTEGRATING THE WEB AND THE HIGH STREET
LOGISTICS
DELIVERING ON PROMISES
STRATEGY
THE IMPORTANCE OF JOINED-UP RETAILING
CUSTOMER ENGAGEMENT
THE ART OF CONVERSATION
CONCLUSION
THE FUTURE OF RETAIL


