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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

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Articles in Technology

Oasis launches SMS gift vouchers alongside iPhone app with built in checkout and one-click payment
March 22, 2010 – 6:27 pm | 3 Comments
Oasis launches SMS gift vouchers alongside iPhone app with built in checkout and one-click payment

Fashion chain Oasis has launched a peer-to-peer mobile gift voucher service using SMS at the same time as an app that allows for one click check out when shopping on an iPhone

Upcoming German Video Shopping Guide
March 17, 2010 – 2:30 pm | 2 Comments

An upcoming German “Video Shopping Guide” by Exciting Commerce might become standard reading before year’s end. Blogger and expert Stephan Randler gives an nummber of recommendations, analyses and outlooks useful to e-retailers using videos.

Auto Trader iPhone app turns roadside envy into forecourt sales
March 15, 2010 – 1:45 pm | Comments Off
Auto Trader iPhone app turns roadside envy into forecourt sales

Popular UK motoring website Auto Trader is hoping to make car buying easier by allowing car buyers to see a car they like and find similar models for sale nearby with an iPhone app that …

Orange and Barclaycard to roll out NFC mobile payments by end of 2010 –but will it be a success this time around?
March 12, 2010 – 6:00 pm | Comments Off
Orange and Barclaycard to roll out NFC mobile payments by end of 2010 –but will it be a success this time around?

Will long promised NFC-based contactless payments finally start to gain mass appeal? Orange and Barclaycard certainly hope so as they roll out yet another payment solution. Will your local shop invest in the necessary infrastructure to make it work?

Piece of piste: Alpine ski pass iPhone app makes skiing easier
March 10, 2010 – 4:51 pm | Comments Off
Piece of piste: Alpine ski pass iPhone app makes skiing easier

Bad news for those of you heading off to the slopes to get away from the trials and tribulations of e- and m-commerce for a few days: SKIDATA has launched an iPhone app that allows …

Hypertag looks for brands to trial proximity marketing
March 10, 2010 – 1:03 pm | Comments Off
Hypertag looks for brands to trial proximity marketing

In an effort to grow awareness of proximity marketing – where retailers can use Bluetooth or other mobile technologies to send offers and inducements to consumers when they near their premises or pass by an …

Peugeot launches new mobile ad campaign
March 9, 2010 – 12:15 pm | Comments Off
Peugeot launches new mobile ad campaign

French car maker Peugeot is to launch a mobile advertising campaign in conjunction with OMDUK, Peugeot’s media agency, that consists of a new expandable format for mobile, composed of three clickable sections promoting the 107, …

US consumers getting the m-retail bug, but are they turning against mobile ads?
March 4, 2010 – 11:47 am | One Comment

US consumers are getting excited about researching retailers and even shopping on mobile, but many are actually being turned off by mobile adverts, a study conducted by electronics retailer Retrevo.com has found.

Barratts Shoes to launch one for the ladies ‘retail mobility system’ at flagship London store this month
March 3, 2010 – 4:50 pm | One Comment
Barratts Shoes to launch one for the ladies ‘retail mobility system’ at flagship London store this month

UK shoe retailer Barratts Shoes is set to roll out what it is calling “a state of the art retail mobility system” – that’s an app to you and me – at its flagship store …

Consumers take control of what location-triggered offers retailers send to their mobiles
March 3, 2010 – 11:09 am | 2 Comments
Consumers take control of what location-triggered offers retailers send to their mobiles

The sending of special offer vouchers to consumer mobile phones as they near certain retailers looks set to overcome its biggest hurdle – spamming people – as Placecast in the US and now MePlease in …

Voucher app shoots to top of lifestyle chart on app store
March 2, 2010 – 9:26 pm | 2 Comments
Voucher app shoots to top of lifestyle chart on app store

Mobile discounts app vouchercloud has shot straight to number one in the lifestyle section of the iPhone app store following its launch at the beginning of February, with nearly 250,000 consumers downloading vouchercloud – leapfrogging …

64% of business looking towards m-retail to satisfy customer demand, says Aberdeen Group
March 2, 2010 – 9:18 pm | One Comment

Customer convenience is the key driver to retailers adopting mobile, with 64% of those quizzed by analyst Aberdeen Group contending that as a result, mobile is a definite initiative for 2010. More than half of …

Take away company Deliverance uses text to get people ordering around big nights in
March 2, 2010 – 9:14 pm | Comments Off
Take away company Deliverance uses text to get people ordering around big nights in

Deliverance, the London-based multi-cuisine take-away company, is to use broadcast SMS to keep in touch with its existing customer base.

Editorial from Germany: Taking care of data quality
February 22, 2010 – 10:43 am | Comments Off

Data quality provides for more efficient processes in retailing and higher customer satisfaction. However, the quality of addresses is generally not the best, due to inconsistencies, gaps, and multi-language problems. Data quality tools help retailers keep their employees and processes efficient and their customers satisfied.