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Analysis

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Demand for online discounts stays high
August 13, 2010 – 9:30 am | No Comment
Demand for online discounts stays high

The surge of demand for online money-off vouchers that emerged during the recession is still high, according to a discount voucher website. It says that the discount is now part of British culture.

Captivating the Consumer – a key focus for Internet Retailing 2010
August 10, 2010 – 12:12 pm | No Comment
Captivating the Consumer – a key focus for Internet Retailing 2010

Just how do online retailers captivate their customers? That’s the focus for the first of the three tracks that will feature at this year’s Internet Retailing conference, Internet Retailing 2010.

McCain Foods launches new customer engagement campaign
August 6, 2010 – 1:09 pm | No Comment
McCain Foods launches new customer engagement campaign

McCain Foods is to launch a new website at the centre of a customer loyalty programme as part of its engagement strategy.

Targeting improvements in delivery
August 2, 2010 – 5:00 pm | Comments Off
Targeting improvements in delivery

Parcelforce Worldwide has responded to customer opinion with a number of measures to improve its delivery service.

Fail to deliver customer service at Christmas and miss out on sales
July 29, 2010 – 11:49 am | One Comment
Fail to deliver customer service at Christmas and miss out on sales

Retailers could miss out on their full share of a £5.5bn market at Christmas, simply by failing to deliver the customer service they require, warns customer interaction software company Eptica.

Pay4Later launches e-commerce credit
July 27, 2010 – 1:24 pm | 4 Comments
Pay4Later launches e-commerce credit

Pay4Later says its new online credit product brings retail finance to the UK e-commerce mainstream for the first time.

Mothercare plans social media strategy
July 23, 2010 – 1:08 pm | Comments Off
Mothercare plans social media strategy

Mothercare and Early Learning Centre are to have a social media strategy aimed at engaging with online mothers, in a recognition, says Mothercare’s direct marketing chief, that ‘reputations are being shaped online.’

New figures emphasise growing power of social media in UK
July 20, 2010 – 12:30 pm | 2 Comments
New figures emphasise growing power of social media in UK

Social media is fast becoming the place that UK internet users have in common. New figures from comScore show just how fast that trend is moving.

Better advice would mean more online sales: survey
July 16, 2010 – 1:25 pm | 2 Comments
Better advice would mean more online sales: survey

A third of customers would spend more online if they were offered better customer advice, a new survey suggests. But the challenge is to do that without losing the price advantage.

Guest comment: Can vouchers ever buy you loyalty?
July 2, 2010 – 10:55 am | Comments Off
Guest comment: Can vouchers ever buy you loyalty?

Restaurant vouchers are the most popular online discount for consumers, according to research from comparison website Moneysupermarket. Here, Guy Keeling, managing director of loyalty specialist Maximiles UK, argues that retailers should look before they leap into voucher promotions.

Online price checker saves shoppers £75m
June 29, 2010 – 11:03 am | Comments Off
Online price checker saves shoppers £75m

Asda says its online price checker has saved its shoppers millions since it was launched. But what does a tool that guarantees the lowest price mean for the future of online grocery shopping?

Multichannel key to the future, say retailers
June 25, 2010 – 11:14 am | Comments Off
Multichannel key to the future, say retailers

Most retailers say multichannel is the way forward for their business, new research from DHL Supply Chain suggests. E-commerce, m-commerce and high street shops all have an important part to play.

UK shoppers happier buying online from Europe
June 25, 2010 – 11:07 am | 2 Comments
UK shoppers happier buying online from Europe

UK consumers are now more confident about buying online from other EU countries. That’s evidenced by a fall in the number of complaints they make on cross-border transactions, says the UK European Consumer Centre.

Ford sells direct online as ‘how people buy cars’ changes
June 22, 2010 – 12:30 pm | One Comment
Ford sells direct online as ‘how people buy cars’ changes

Consumers are now happy to buy cars over the internet without so much as a test drive, according to Ford Retail. Now it has launched its own direct sales website to allow them to do just that.

Britons want more control over their shopping experience
June 18, 2010 – 12:16 pm | Comments Off
Britons want more control over their shopping experience

Britons want the freedom to shop where and when they like, whether that’s online, over their mobile or in an in-store kiosk, according to new research.

Durex gets new e-commerce website
June 18, 2010 – 9:45 am | One Comment
Durex gets new e-commerce website

Durex’s new e-commerce website is now live. The brand is now on the same hybris e-commerce platform as sister SSL group brand Scholl. The result, says SSL International’s digital marketing head, is lower costs and a more efficient customer experience.

Engaged customers boost Majestic Wine sales
June 14, 2010 – 5:10 pm | One Comment
Engaged customers boost Majestic Wine sales

A move to engage customers both in the store and online looks to have paid off for Majestic Wine. Today it reported internet sales were up by almost a fifth in its last financial year.

Viagogo customers to share and compare online
June 14, 2010 – 4:58 pm | Comments Off
Viagogo customers to share and compare online

Customers of online ticket exchange Viagogo will soon be able to use the site to find out more about venues, shows and performances through Bazaarvoice social commerce being added to French, German and UK versions of the site.

Most online shoppers spurn retailers who fail to deliver on returns
June 14, 2010 – 8:30 am | One Comment
Most online shoppers spurn retailers who fail to deliver on returns

More than half of online shoppers would abandon a retailer after a bad experience with delivery or returns, new research suggests.

Stars of social media emerge through new research
June 7, 2010 – 5:10 pm | Comments Off
Stars of social media emerge through new research

Which brand are the stars of social media? A new media measurement service, Famecount, has surprising results, calculated through a formula based on numbers of Facebook fans, Twitter followers and You Tube subscribers.