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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Customers happier than ever when shopping online
September 9, 2011 – 1:25 pm | Comments Off
Customers happier than ever when shopping online

Retail websites are satisfying customers as never before, eDigitalResearch’s latest eRetail Benchmarket Study. It found ecommerce sites are outperforming the rest of the online industry, and their users rate them highly thanks to constant improvements and updates.

GUEST COMMENT How Google+ highlights a new war on site speed
September 9, 2011 – 10:33 am | One Comment
GUEST COMMENT How Google+ highlights a new war on site speed

In today’s guest comment, Paul Cook, chief executive of TagMan, considers the importance of how long it takes your site to load – and how the introduction of Google+ has brought the issue to the fore.

Online sales rally in August
September 6, 2011 – 1:25 pm | Comments Off
Online sales rally in August

Online sales appeared to rally in August, according to the BRC-KPMG Retail Sales Monitor for August. The study found ecommerce sales grew faster in August than July, and were 9.6% ahead of the same time last year.

GUEST COMMENT Five Tips for Retail Success with Facebook Advertising
September 2, 2011 – 9:09 am | Comments Off
GUEST COMMENT Five Tips for Retail Success with Facebook Advertising

Ed Stevenson, managing director EMEA & APAC at online advertising management platform Marin Software, looks at how search is moving beyond Google and into other areas such as Facebook

Internet Retailing 2011 Interview: Sam Peterson, Overstock.com
August 30, 2011 – 8:46 am | One Comment
Internet Retailing 2011 Interview: Sam Peterson, Overstock.com

Each week in the run-up to our annual conference, Internet Retailing 2011, we talk to one of the key speakers at the event to give you a preview of their presentation. This week it’s the turn of Sam Peterson, SVP, technology and merchandising, at Overstock.com.

Are we losing our appetite for daily deals?
August 29, 2011 – 4:28 pm | Comments Off
Are we losing our appetite for daily deals?

The public appetite for daily deals, made available through the group-buying power of the crowd, may have peaked this summer. The number of people visiting deals websites has fallen, according to Hitwise Intelligence research, while earlier analysis from Lightspeed Research found that many who have registered on the sites have yet to commit to buying a deal.

Guest comment: Online retail – maintaining loyalty in the move from the high street
August 26, 2011 – 9:45 am | 2 Comments
Guest comment: Online retail – maintaining loyalty in the move from the high street

The high street is adapting in response to online retail. Here Guy Chiswick, managing director of Webloyalty, explores how online retailers can learn from the high street in return, especially when it comes to customer loyalty.

GUEST COMMENT Techniques for retailers to improve the performance of their online ad campaigns
August 19, 2011 – 10:27 am | Comments Off
GUEST COMMENT Techniques for retailers to improve the performance of their online ad campaigns

Jonathan Beeston, client services director, Europe, Efficient Frontier, takes a look at six ways retailers can make their online advertising more efficient.

Deal highlights rise of money-off voucher industry
August 18, 2011 – 10:19 am | Comments Off
Deal highlights rise of money-off voucher industry

The online money-off voucher is now an industry in itself, with millions of internet users visiting sites that can help them cut the cost of their shopping. The fast growth of the market has been highlighted by this week’s acquisition of VoucherCodes.co.uk by US company WhaleShark Media.

GUEST COMMENT Commuters to customers: switching on to unified communications
August 12, 2011 – 10:21 am | Comments Off
GUEST COMMENT Commuters to customers: switching on to unified communications

Billy Haining, head of the Cisco business unit at Intrinsic Technology, highlights some missed retail opportunities.

Retail reasons to be cheerful
August 9, 2011 – 8:29 am | Comments Off
Retail reasons to be cheerful

Multichannel shoppers are giving high street retailers reason for optimism, according to new analysis carried out for Experian. The research identified distinct categories and geographical hotspots for multichannel shoppers and includes tips for retailers on how to target them.

Poor customer service could cost UK plc £850bn
July 29, 2011 – 10:30 am | Comments Off
Poor customer service could cost UK plc £850bn

British businesses may be missing out on £850bn in sales because of poor customer service, says new research carried out for Best Buy UK.

GUEST COMMENT: Price intelligence, the hidden weapon against online shopping basket abandonment
July 29, 2011 – 9:56 am | Comments Off
GUEST COMMENT: Price intelligence, the hidden weapon against online shopping basket abandonment

Shopping baskets are being abandoned at ‘an alarming rate’ as shoppers look for the lowest prices, says Christian Koestler, president and chief executive of Lixto Inc, who considers what retailers can do about it.

Weak growth figures reflect difficult times for retailers
July 26, 2011 – 1:35 pm | Comments Off
Weak growth figures reflect difficult times for retailers

Sluggish growth figures were published today, reflecting an economy that continues weak and where there has been a significant rise in the number of retailers, including multichannel traders, going into administration.

UK shoppers spend more online as they look for better deals
July 22, 2011 – 10:45 am | 3 Comments
UK shoppers spend more online as they look for better deals

UK shoppers are taking their spending online, according to figures from IMRG and the Office for National Statistics, both published this week. The IMRG said consumers spent £31.5bn online in the first half of 2011, 19% more than they did at the same time last year, with June outpacing the six-month average. The ONS pointed to a near 25% rise in the volume of internet sales.

GUEST COMMENT: The five steps to successful international e-commerce
July 22, 2011 – 10:00 am | 4 Comments
GUEST COMMENT: The five steps to successful international e-commerce

BT Fresca’s Justin Lord outlines the challenges to overcome – and pitfalls to be aware of – when planning an international expansion programme for your e-commerce operation. Just how do retailers best tap into latent demand for their products from overseas?

80% say shopping is cheaper online
July 19, 2011 – 1:24 pm | 3 Comments
80% say shopping is cheaper online

The vast majority of people now think shopping is easier and cheaper online, a survey has found. Shopping.com’s report also found that 15% had spent more than £1,000 on a single internet purchase.

Cost of advertising on Facebook rises fast
July 19, 2011 – 12:16 pm | Comments Off
Cost of advertising on Facebook rises fast

The cost of advertising on Facebook is rising, and set to rise faster, as brands switch advertising budgets from print to social media. That’s something many retailers will be considering as they look at where to direct their spending.

GUEST COMMENT: Are you prepared for the Princess effect?
July 15, 2011 – 10:18 am | Comments Off
GUEST COMMENT: Are you prepared for the Princess effect?

Would your website cope if one of your products became an overnight retail phenomenon? Bob Dowson, director at website monitoring and load testing specialist, Site Confidence, considers how online merchants can plan for the unexpected.

Marin Software webinar review
July 12, 2011 – 5:30 pm | Comments Off

Facebook Advertising, Best Practice for Retailers – June 9 2011
By Chloe Rigby
At a time when Facebook is becoming an increasingly important channel for retailers to communicate with their customers, there’s a growing imperative to find …