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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Shops are showrooms for online shoppers: study
November 15, 2011 – 12:15 pm | 2 Comments
Shops are showrooms for online shoppers: study

Most modern shoppers like to see before they buy, visiting shops to see many items for themselves, even if they then buy online, says a new study from GI Insight. That’s less important when it comes to standard items such as DVDs and lightbulbs, the study found.

EXTRA Guest comment: Why Best Buy’s UK failure was not just bad timing
November 11, 2011 – 11:30 am | 3 Comments
EXTRA Guest comment: Why Best Buy’s UK failure was not just bad timing

In the wake of this week’s announcement that Best Buy UK’s 11 Big Box stores are to close, Patrick O’Brien, principal retail analyst at Verdict Research, considers why the decision had to be made in a changing UK retail market.

Guest comment: The rise and rise of Click & Collect
November 11, 2011 – 10:30 am | One Comment
Guest comment: The rise and rise of Click & Collect

Click & Collect is now a central service in modern retail strategy. Sophie Albizua, co-founder and director of eNova, traces its evolution – and takes a look at where it can go from here. Will Click & Collect work for food, for example?

Online sales growth weakens as customers cut back
November 8, 2011 – 1:11 pm | 2 Comments
Online sales growth weakens as customers cut back

Consumers are cutting back and consistently looking for bargains, says the BRC. As a result online sales growth slowed to 11.5% in October, with total retail spending on the high street falling back by 0.6%, on a like-for-like basis.

Guest comment: Product information fuels online engagement
November 4, 2011 – 12:04 pm | Comments Off
Guest comment: Product information fuels online engagement

Why is detailed product information so important for customers, and how can retailers get it right? Simon Walker, director of product management for Stibo Systems considers.

M&S the latest retailer to catch the online-only trend
October 28, 2011 – 1:46 pm | Comments Off
M&S the latest retailer to catch the online-only trend

Marks & Spencer has announced a new internet exclusive Plus size range. The range is the latest in a series of online-only product lines to be announced. We take a look at the state of the market.

Guest comment. Online commerce: the saviour of high street fashion
October 28, 2011 – 10:58 am | One Comment
Guest comment. Online commerce: the saviour of high street fashion

What’s the point of selling luxury goods online? Alex Blaney of Session Digital argues that seeing digital as a way to delight and surprise customers, as part of a crosschannel strategy, is the way forward.

Christmas spending set to grow online – but not on the high street
October 27, 2011 – 8:36 am | 2 Comments
Christmas spending set to grow online – but not on the high street

UK shoppers will spend 16.3% more online this Christmas than last, while high street shopping will fall by 2.1%, research commissioned by Kelkoo suggests.

Guest comment: Central delivery versus delivery from store?
October 21, 2011 – 11:50 am | 2 Comments
Guest comment: Central delivery versus delivery from store?

Could delivery from store be the new way for multichannel retailers to get their goods to their customers? Patrick Wall, founder and chief executive of delivery management specialist MetaPack considers.

Almost £1 in every £10 now spent online
October 20, 2011 – 2:29 pm | One Comment
Almost £1 in every £10 now spent online

The value of online sales grew fast in September, and now account for 9.6% of all UK retail sales, according to new ONS figures. The figures showed total retail sales grew slowly in the last month, and showed a small fall over the last quarter.

GUEST COMMENT Online shopping vs the high street: is video bridging the ‘touch and feel’ gap of e-commerce?
October 14, 2011 – 10:30 am | Comments Off
GUEST COMMENT Online shopping vs the high street: is video bridging the ‘touch and feel’ gap of e-commerce?

Max Childs, senior marketing manager for EMEA, Adobe Scene7, considers the role that video can play in increasing shopper confidence before a purchase is made.

10% of traffic to ecommerce websites now from mobile: study
October 3, 2011 – 2:30 pm | One Comment
10% of traffic to ecommerce websites now from mobile: study

Even if you have only a standard ecommerce site, it’s still important to optimise for mobile. That’s one of the conclusions from Screen Pages’ study of mobile visits to retail websites.

Guest comment: Value analysis across the retail sector in performance marketing
September 30, 2011 – 10:08 am | Comments Off
Guest comment: Value analysis across the retail sector in performance marketing

How can marketers assess the value of performance marketing to their business? Matt Swan of Affiliate Window considers how an advertiser can do just that.

Multichannel is the way to buy for most Britons: study
September 30, 2011 – 8:31 am | One Comment
Multichannel is the way to buy for most Britons: study

Brand domain names could be the answer to prevent multichannel shoppers becoming sidetracked, says Melbourne IT DBS, which found while most shoppers now research purchases on and offline, many also admit to finishing their search on another site than the one they intended to visit.

Online-only brand heads UK consumers’ list of top retail brands: research
September 27, 2011 – 12:26 pm | 2 Comments
Online-only brand heads UK consumers’ list of top retail brands: research

Online-only retailer Amazon is the top retail brand in the UK, according to new research carried out for Kelkoo by the Centre for Brand Analysis. The company scored well ‘across all the factors that are important to consumers today’ said Kelkoo UK manager Mark Haupt.

European online shoppers are wealthy, male and western: study
September 27, 2011 – 11:20 am | One Comment
European online shoppers are wealthy, male and western: study

It’s wealthy, male, Western European shoppers who are leading the drive towards online shopping, a report from CB Richard Ellis has found. The study also found that men shop online nearly twice as often as women.

GUEST COMMENT Video ROI: How to measure what video adds to your bottom line
September 23, 2011 – 11:53 am | One Comment
GUEST COMMENT Video ROI: How to measure what video adds to your bottom line

Working out what impact your online product videos are having on sales can be hampered by a lack of measurement. Dr Melody King, of Treepodia, considers how that measurement can work best.

The UK’s online shopkeepers are now exporters and social media users – and their sales are growing fast: report
September 16, 2011 – 1:02 pm | One Comment
The UK’s online shopkeepers are now exporters and social media users – and their sales are growing fast: report

UK online businesses are exporting, talking to their customers via social media, and growing fast, according to the latest Sage Pay e-business benchmark report. But, the study found, m-commerce uptake is still slow.

Guest comment: ecommerce sites turn ‘below the fold’ thinking on its head
September 16, 2011 – 10:26 am | Comments Off
Guest comment: ecommerce sites turn ‘below the fold’ thinking on its head

Received wisdom says that shoppers don’t read ‘below the fold’ on an ecommerce website. Jake Bailey, chief evangelist of Rich Relevance, argues that thinking is outdated and considers how retailers can best design their pages to ensure that shoppers keep scrolling down.

August online sales up by 14%, with a back to school boost
September 16, 2011 – 9:35 am | 2 Comments
August online sales up by 14%, with a back to school boost

Online sales rose by 14% in August, compared to the same month last year, new figures from the IMRG/Capgemini eRetail Sales Index showed. Clothing sales were strong, as schools went back, but travel sales recorded only slow growth.