Articles in Analysis
Many retailers are yet to be convinced about mobile, with most of the naysayers seeing it more as a threat from outside, rather than something they can harness themselves, or having no clear ROI. So …
A recent survey published by Sterling Commerce has revealed that U.S. consumers online and offline want a better integration of channels to improve their buying decision.
Online sales were only 5% higher in January 2010 than they were in January 2009, according to the latest IMRG Capgemini e-Retail Sales Index.
The full findings of Adobe Scene7’s annual worldwide survey of the effectiveness and planned adoption of advanced customer experience elements by those selling over the web are now available.
European M-Retailing revenues will have overtaken the US by the end of 2010, as part of a growth vector that will see mobile shopping accounting for $119 billion by 2015, according to a report by …
According to the new “E-Retail-Report 2009 – Kauf- und Zahlverhalten im Online-Warenhandel” by Deutsche Card Services, in 2009 six out of ten transactions in Germany’s online shopping were done by women. In 2005/06 is was …
In e-commerce, three out of four payments are transacted via credit card, but in Germany only 44% of online shoppers use a card.
JaywingDMG’s Nick Evans discusses how channel optimisation techniques — using insight from online behaviour and transaction history — can give pureplay e-tailers a foothold in the real world, to drive both loyalty and sales.
Taking your transactional website overseas is an attractive proposition that can prove difficult to execute. Here localisation expert Gary Muddyman of Conversis and Superdrug e-commerce manager Bronwyn Laughlin offer ten steps to making sure your international launch gets off to a good start…
According to market researcher Keynote Systems, the online reservation system of Sixt, Germany’s largest car rental company, provides the best service to its customers.

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