Articles in Analysis
UK high streets of the future will be mainly residential with small-scale shopping that includes local collection points, said Phil Wrigley, chairman of Majestic Wine this week. But does that necessarily mean the death of the high street as it is today?
Retailers are competing, whether they know it or not, to satisfy their customers and see repeat business. Doing this successfully starts with a single view of the supply chain, argues Craig Sears-Black of Manhattan Associates.
The rising generation of Millennials is one that will be more likely to trust opinions they find online or through social media, according to new research. The study found the group will go to social media networks before they
Maximising the web purchasing performance of good customers requires deep analysis of real behaviour and that’s something that won’t come out at a focus group, explains Wayne Morris, UK general manager at Maxymiser.
Cybersource’s eighth annual UK Online Fraud Report says the country’s online retailers expect to grow in 2012. But, it says, fraud remains a concern for many.
The new Xtreme consumer shops and researches online, according to a new study from GfK. To target them retailers need to give this group reasons to be loyal.
Although online may have grabbed the headlines in recent years, the bricks and mortar store still has a vital role to play in the retail landscape. That’s why, says Michael Griffiths, Microsoft’s global product director for retail and distribution, smart retailers are turning to technology to capitalise on new opportunities for in-store sales.
One of Google’s more significant recent announcements was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system – Google Analytics. Matt Trimmer of ivantage explains why this is interesting – and why it isn’t the end of the line for free analytics.
Early analysis from Experian Hitwise suggests that Boxing Day 2011 was the UK’s biggest ever day for online shopping. It showed that visits to etail sites rose by almost 20% on the same day last year.
Emerging markets such as China will be among the key focuses for retailers who are looking to adapt to survive in a ‘gloomy’ retail market in 2012. That’s one of the conclusions of two reports looking ahead to 2012 from the KPMG/Synovate Retail Think Tank and the Economist Intellligence Unit.
by Yuval Moed
Department store personal shoppers – both in the modern brick-and-mortar store and in the shops of past generations – could teach internet retailers plenty about converting customers. These professionals, who predict customer needs …
Amazon.co.uk scores most highly among UK shoppers for keeping its customers satisfied, according to a new study from customer satisfaction measurement company ForeSee.
How are the retailers’ Christmas campaigns playing in cyberspace? Steve Richards of social media agency Yomego does the research to find out what the social media judgement is on this year’s festive ads from John Lewis, M&S, Matalan, Littlewoods and Iceland.
How can online and multichannel retailers escape the plateau that beckons when growth stalls? Michael Ross, director and co-founder of eCommera, has some answers.
Online sales growth in November was at its weakest since the spring, thanks to the same nervousness amongst consumers that pushed like-for-like high street sales down by 1.6%, according to today’s BRC-KPMG Retail Sales Monitor for November 2011.
The rise of ecommerce means the demographic profile of home shoppers has changed dramatically. Younger shoppers are spending much more online, while older shoppers are spending less from home, according to a study from Transactis.
How can you reduce your spending on acquiring customers while still selling more, and to new customers? Paul Boag, co-founder of web design agency Headscape considers.
The Chinese ecommerce market will overtake the US to become the world’s largest ecommerce market by 2015, says a new report from Boston Consulting Group, which also offers insights into how retailers can approach the market.
Customer insight is vital for engaging and relevant marketing content. Adam Benning of eCircle analyses which sources of insight retailers should be using.
Effective search marketing can make or break a digital strategy, but standing out from the crowd is getting harder to do. Kim Read, senior director, search marketing services at LinkShare, considers why that is, and identifies some missed opportunities.
