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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Is time up for our high streets?
February 3, 2012 – 12:04 pm | One Comment
Is time up for our high streets?

UK high streets of the future will be mainly residential with small-scale shopping that includes local collection points, said Phil Wrigley, chairman of Majestic Wine this week. But does that necessarily mean the death of the high street as it is today?

GUEST COMMENT: How fit is your supply chain?
February 3, 2012 – 9:30 am | No Comment
GUEST COMMENT: How fit is your supply chain?

Retailers are competing, whether they know it or not, to satisfy their customers and see repeat business. Doing this successfully starts with a single view of the supply chain, argues Craig Sears-Black of Manhattan Associates.

‘Millennials’ more likely to trust strangers on product advice than friends and family
January 31, 2012 – 9:04 am | No Comment
‘Millennials’ more likely to trust strangers on product advice than friends and family

The rising generation of Millennials is one that will be more likely to trust opinions they find online or through social media, according to new research. The study found the group will go to social media networks before they

Guest comment: Put your online business to the test with real time data to succeed in 2012
January 27, 2012 – 9:10 am | One Comment
Guest comment: Put your online business to the test with real time data to succeed in 2012

Maximising the web purchasing performance of good customers requires deep analysis of real behaviour and that’s something that won’t come out at a focus group, explains Wayne Morris, UK general manager at Maxymiser.

Ecommerce retailers expect growth in 2012: report
January 24, 2012 – 10:30 am | No Comment
Ecommerce retailers expect growth in 2012: report

Cybersource’s eighth annual UK Online Fraud Report says the country’s online retailers expect to grow in 2012. But, it says, fraud remains a concern for many.

Austerity and technology spawn new breed of consumer: research
January 20, 2012 – 11:04 am | No Comment
Austerity and technology spawn new breed of consumer: research

The new Xtreme consumer shops and researches online, according to a new study from GfK. To target them retailers need to give this group reasons to be loyal.

Guest comment: What’s in-store for retail?
January 20, 2012 – 10:45 am | No Comment
Guest comment: What’s in-store for retail?

Although online may have grabbed the headlines in recent years, the bricks and mortar store still has a vital role to play in the retail landscape. That’s why, says Michael Griffiths, Microsoft’s global product director for retail and distribution, smart retailers are turning to technology to capitalise on new opportunities for in-store sales.

Guest comment: Understanding Google Analytics Premium
January 13, 2012 – 9:29 am | No Comment
Guest comment: Understanding Google Analytics Premium

One of Google’s more significant recent announcements was the launch of Google Analytics Premium- a paid version of Google’s very popular web analytics system – Google Analytics. Matt Trimmer of ivantage explains why this is interesting – and why it isn’t the end of the line for free analytics.

Boxing Day was ‘UK’s biggest ever online shopping day’
January 2, 2012 – 12:48 pm | 2 Comments
Boxing Day was ‘UK’s biggest ever online shopping day’

Early analysis from Experian Hitwise suggests that Boxing Day 2011 was the UK’s biggest ever day for online shopping. It showed that visits to etail sites rose by almost 20% on the same day last year.

Retailers ‘must adapt to survive’ in 2012
December 23, 2011 – 10:07 am | One Comment
Retailers ‘must adapt to survive’ in 2012

Emerging markets such as China will be among the key focuses for retailers who are looking to adapt to survive in a ‘gloomy’ retail market in 2012. That’s one of the conclusions of two reports looking ahead to 2012 from the KPMG/Synovate Retail Think Tank and the Economist Intellligence Unit.

Guest comment: Three lessons personal shoppers can teach internet retailers
December 23, 2011 – 9:27 am | Comments Off
Guest comment: Three lessons personal shoppers can teach internet retailers

by Yuval Moed
Department store personal shoppers – both in the modern brick-and-mortar store and in the shops of past generations – could teach internet retailers plenty about converting customers. These professionals, who predict customer needs …

Satisfied online shoppers are 62% more likely to buy again: study
December 21, 2011 – 10:59 am | One Comment
Satisfied online shoppers are 62% more likely to buy again: study

Amazon.co.uk scores most highly among UK shoppers for keeping its customers satisfied, according to a new study from customer satisfaction measurement company ForeSee.

Guest comment: How the Christmas campaigns of five big brands are being received on social media
December 16, 2011 – 9:45 am | Comments Off
Guest comment: How the Christmas campaigns of five big brands are being received on social media

How are the retailers’ Christmas campaigns playing in cyberspace? Steve Richards of social media agency Yomego does the research to find out what the social media judgement is on this year’s festive ads from John Lewis, M&S, Matalan, Littlewoods and Iceland.

Guest comment: How to get off the eCommerce plateau
December 9, 2011 – 9:23 am | One Comment
Guest comment: How to get off the eCommerce plateau

How can online and multichannel retailers escape the plateau that beckons when growth stalls? Michael Ross, director and co-founder of eCommera, has some answers.

Online posts lacklustre growth as consumer confidence fails
December 6, 2011 – 9:00 am | Comments Off
Online posts lacklustre growth as consumer confidence fails

Online sales growth in November was at its weakest since the spring, thanks to the same nervousness amongst consumers that pushed like-for-like high street sales down by 1.6%, according to today’s BRC-KPMG Retail Sales Monitor for November 2011.

Home shopping transformed over last five years
December 2, 2011 – 11:58 am | Comments Off
Home shopping transformed over last five years

The rise of ecommerce means the demographic profile of home shoppers has changed dramatically. Younger shoppers are spending much more online, while older shoppers are spending less from home, according to a study from Transactis.

Guest comment: Do more with less – how to increase revenue with fewer visitors
December 2, 2011 – 10:31 am | 3 Comments
Guest comment: Do more with less – how to increase revenue with fewer visitors

How can you reduce your spending on acquiring customers while still selling more, and to new customers? Paul Boag, co-founder of web design agency Headscape considers.

China set to become world’s largest ecommerce market in 2015
November 25, 2011 – 11:42 am | 3 Comments
China set to become world’s largest ecommerce market in 2015

The Chinese ecommerce market will overtake the US to become the world’s largest ecommerce market by 2015, says a new report from Boston Consulting Group, which also offers insights into how retailers can approach the market.

Guest comment: How to gain and utilise customer insight
November 25, 2011 – 10:30 am | Comments Off
Guest comment: How to gain and utilise customer insight

Customer insight is vital for engaging and relevant marketing content. Adam Benning of eCircle analyses which sources of insight retailers should be using.

Guest comment: Boost your search marketing results today using three simple techniques
November 18, 2011 – 10:43 am | One Comment
Guest comment: Boost your search marketing results today using three simple techniques

Effective search marketing can make or break a digital strategy, but standing out from the crowd is getting harder to do. Kim Read, senior director, search marketing services at LinkShare, considers why that is, and identifies some missed opportunities.