Articles in Strategy
…. mobile shopping that is! Europeans are procrastinators – at least that is what web browser company Opera Software’s latest research into users’ mobile browsing habits shows. This past holiday season, US mobile phone users shopped early, while Europeans used their phones for last-minute purchases
Christmas is always a time of giving, increasingly unwittingly to online fraudsters. As more shoppers turn to mobile and social this season Michael Norton, Managing Director of PayPoint.net looks at what retailers should be doing to combat the associated rise in fraud in the run up to Christmas this year
Mobile shopping is becoming an increasingly significant factor in driving sales and overall brand affinity, finds a survey by Limelight Networks. The survey results suggest that retailers who create smooth, rich mobile experiences can increase conversions and build their brands with consumers purchasing on their mobile devices, on their computers, and in the store
Many UK retailers are losing out on sales due to poor usability of their mobile web presence, according to Hitting the Mobile Checkout, a new report from eCommerce consultancy, dotCommerce. Only one third of retailers surveyed had dedicated mobile sites available, dramatically impacting a positive buying experience
House of Fraser, a leading UK premium department store group, is partnering with network operator O2 to deliver a range of mobile services – from free in store wifi to targeting mobile marketing – to create more mobile engagement in the run up to Christmas
Global luxury fashion brand Jaeger has launched a new transactional mobile site, created by DesignUK, to close the circle on its multichannel strategy that will give Jaeger customers across the globe a consistent shopping experience
Paul Childs, Chief Marketing Officer, Adfonic talks us through a week-by-week guide for retailers as to how to most effectively use mobile as a marketing channel to reap the full benefits of mobile this Christmas
eBay is lobbying the UK government to take mobile more seriously as an industry that can help haul the UK out of economic gloom. Delivering a Mobile Manifesto to the government today, the online auction house – and leading mobile retailer – is calling for the government to help the industry and policy makers grow the already downturn bucking mobile industry
A quarter of consumers have used their smartphone to access websites whilst out shopping as retailers begin to offer free wifi to in-store customers, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG
Starbucks Mobile Pay, the company’s pay-by-mobile application and in-store scanner system, which was rolled out across the US in January, has processed more than 20 million mobile payment transactions, the company revealed during its earnings call this week
Stop obsessing over native mobile apps: you don’t need one. That is the advice of Paul Boag, co-founder of web design agency Headscape and author of the “Website Owners Manual” and “Building Websites for Return on Investment.” Here he outlines why you need to chill out
Starbucks Cup Magic launches for iPhone and Android devices in the US next week and allows users to point their iPhone at specially designed Christmas cups and see all sorts of fancy dancing things and enter competition
Shoppers are in for a treat this Christmas, as retailers invest in technology to improve the in-store and online experience. Research conducted by Virgin Media Business, which looked at what technologies are being used by the flagship stores in Oxford Street, has uncovered a wealth of innovation that will delight customers this Christmas
John Lewis is set to become the first UK department store retailer to offer free wifi access to customers in its shops nationwide, following similar moves by McDonalds and Tesco as major retailers start to look at extending online retail into stores using mobiles and their own networks
The total redemption value of mobile coupons will exceed $43 billion globally by 2016 as coupons are increasingly delivered by mobile apps – an eightfold increase from $5.4 billion in value to be redeemed this year. Redemption rates are set to rise in North America and Western Europe after a few years of experimentation and growing user acceptance, says Juniper Research
Peter Caparso, Adyen’s North American President takes a look at how smart mobile payment protocols balance security, compliance and fraud detection, making them increasingly attractive to retailers looking to offer proper m-commerce
Mobey Forum – the global bank-led industry association defining a prosperous mobile financial services landscape – has released a white paper called ‘Business Models for NFC Payments’ highlighting what needs to happen to make NFC contactless mobile payments at point of sale (PoS) a mass market reality
While many retailers look at mobile as a means of being discovered Farhad Koodoruth, MD of Blowfish Digital, explains that you need to think very differently when it comes to mobile search if you want to succeed
Brian Doll, the lead performance engineer for New Relic, a company specializing in web application performance looks at what you need to take your e-commerce strategy mobile
Ocado, famed for not having any stores is moving from computer screens to shop windows, as the award-winning online supermarket takes residence at central London shopping centre – One New Change – to showcase the next generation in shopping

