Vertu, a market leader in luxury mobile phones, has joined forces with mobile advertising company Amobee and swanky magazine Vogue to create innovative mobile advertising campaigns to market Vertu’s luxury touch screen smartphone, the Constellation

The idea of the ‘Digital High Street’ has come a step closer with leading retailers Everything Everywhere, Asda and Tescos joining the growing list of retailers signing up to appear on search and discovery app NearMe – adding potentially more than 30million customers to the service that already has an organically grown user base of 500,000

Multi-channel mobile engagement and commerce company Digby has launched Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for top brands to attract, influence, understand and own the relationship with their loyal customers across all channels

A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016, an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600m regular mobile coupon users worldwide

According to a new research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from €2.6 billion in 2010 at a compound annual growth rate (CAGR) of 37% to €17.2 billion in 2016. This corresponds to 15.2% of the total online advertising market or 3.8% of the total global ad spend for all media

British style visionary Henry Holland has become the first fashion designer to bring a magazine cover to virtual life by releasing his own augmented reality app, powered by Aurasma. Subscribers of fashion magazine, InStyle UK, can download the free app and see his Spring/Summer 2012 collection come to life

Billabong, the international lifestyle and action sports brand, and Augmented reality app Zappar, have formed a partnership that will bring Billabong’s in store, online and print global advertising campaign to life, simply by looking at them through an iPhone or Android device

Paul Childs, Chief Marketing Officer, Adfonic talks us through a week-by-week guide for retailers as to how to most effectively use mobile as a marketing channel to reap the full benefits of mobile this Christmas

Now That’s What I Call Music! the UK’s biggest selling compilation series ever, has added mobile augmented reality to the latest NOW That’s What I Call Music 80 compilation that pops up a 3D menu that music fans can access using a mobile app simply by pointing their mobile at any NOW 80 logo – whether its on a CD cover, a poster, in-store, an ad, a computer screen or even a printout

Starbucks Cup Magic launches for iPhone and Android devices in the US next week and allows users to point their iPhone at specially designed Christmas cups and see all sorts of fancy dancing things and enter competition

Silly-hatted, funk-lite pop midget Jamiroquai is to use NFC technology to provide fans with exclusive mobile content and to enter competitions when they come to see him in action in a selection of European venues on his latest tour

A new report from Juniper Research has found that value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spend moves to mobile and mobile coupons gain acceptance – a growth of 50% over 2011. Mobile retail marketing spend in North America and Western Europe is accelerating faster than in the Far East and China

The total redemption value of mobile coupons will exceed $43 billion globally by 2016 as coupons are increasingly delivered by mobile apps – an eightfold increase from $5.4 billion in value to be redeemed this year. Redemption rates are set to rise in North America and Western Europe after a few years of experimentation and growing user acceptance, says Juniper Research

Omnego has integrated coupons with existing print, email, SMS and social media programs into its mobile enterprise platform, allowing sophisticated coupon delivery direct to a white label mobile app with advanced mobile wallet and marketing features

Somo, an international mobile marketing expert, has produced a cutting-edge HTML5 animation to complement the cross-media launch of the new Audi A6 Avant which extends TV ads to mobile

The latest Paid Search Quarterly Benchmarking Report, conducted by online ad platform vendor Marin Software, has found that iPad and other tablet users tend to click on paid search ads at a higher rate than desktop or smartphone users – and at lower cost per click

Tesco has introduced the country’s first image recognition augmented reality print campaign as part of its new Big Price Drop campaign, which kicked off on Monday 26th Sept. And following in the footsteps of Cadbury, the retailer will be using mobile augmented reality service Blippar to bring its ads to life

Debenhams autumn/winter ad campaign is getting a mobile boost, with the retailer’s print adverts being brought to life when a smartphone or tablet is pointed at them

A three-month study has revealed that UK consumers are turning increasingly to mobile devices as an essential way of accessing online services and many of these people start their ‘journey’ with mobile advertising – despite a previous YouGov survey suggesting that m-ads just annoy people

Cadbury has become the first leading brand and launch client to start using mobile augmented reality as a marketing tool. In a world’s first, blippar – an augmented reality technology provider –has allowed Cadbury to create an augmented reality game that anyone with a smart phone can play using its product