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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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GUEST OPINION The pros – and cons – of mobile payments
February 6, 2012 – 8:25 pm | 2 Comments
GUEST OPINION The pros – and cons – of mobile payments

Ahead of his panel slot at Internet Retailing Expo in the Mobile and Social Conference, Gabriel Hopkins, Head of eCommerce Products, WorldPay, looks at the main issues that retailers face when implementing a mobile payments channel, as well as the key areas to focus on to help take full advantage of consumer demands for m-commerce

eBay calls on UK government to support m-commerce as one of the key planks to economic recovery
November 11, 2011 – 11:24 am | 2 Comments
eBay calls on UK government to support m-commerce as one of the key planks to economic recovery

eBay is lobbying the UK government to take mobile more seriously as an industry that can help haul the UK out of economic gloom. Delivering a Mobile Manifesto to the government today, the online auction house – and leading mobile retailer – is calling for the government to help the industry and policy makers grow the already downturn bucking mobile industry

GUEST OPINION Stop obsessing over native mobile apps…
November 10, 2011 – 11:40 am | Comments Off
GUEST OPINION Stop obsessing over native mobile apps…

Stop obsessing over native mobile apps: you don’t need one. That is the advice of Paul Boag, co-founder of web design agency Headscape and author of the “Website Owners Manual” and “Building Websites for Return on Investment.” Here he outlines why you need to chill out

Mobile and social heavily influencing consumer shopping behaviour – and driving users in store, finds study
September 7, 2011 – 7:57 pm | Comments Off
Mobile and social heavily influencing consumer shopping behaviour – and driving users in store, finds study

Social media and mobile are influencing and incentivizing shoppers to a dramatic degree and are likely to drive cross channel demand further, with half of users having shopped on mobile, used social price comparison sites and received discounts through mobile, finds an IBM European study into consumer shopping behaviour

UK mobile retail access via smartphone grew 163% in past year, finds ComScore
August 10, 2011 – 5:05 pm | One Comment
UK mobile retail access via smartphone grew 163% in past year, finds ComScore

Across France, Germany, Italy, Spain and the UK, 13.5 million users –accounting for 5.8% of all mobile subscribers – accessed online retail sites in the three month average period ending May 2011. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80% over the past year. This growth is even stronger in the UK, with a 163% increase in smartphone users accessing retail sites since May 2010

Consumers embrace mobile commerce globally: 91% in UK and 79% in Brazil have used mobile to engage in commerce
July 12, 2011 – 9:15 pm | 5 Comments
Consumers embrace mobile commerce globally: 91% in UK and 79% in Brazil have used mobile to engage in commerce

Consumer engagement with mobile commerce has exploded, with as many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed

Growing consumer demand for mobile prompts massive investment in new multichannel platforms as retailers look to integrate everything
June 1, 2011 – 1:19 pm | 26 Comments
Growing consumer demand for mobile prompts massive investment in new multichannel platforms as retailers look to integrate everything

The need to offer mobile services to shoppers is spurring a massive investment in new e-commerce platforms and an increased interest in fully fledged multichannel retailing that will revolutionise retail in the next two years. So says Mark Adams, sales and marketing director of PortalTech on the eve of the publication of the company’s second annual e-commerce research that M-retailing has gained exclusive access to

M-Commerce could deliver £4.5bn to UK economy, but not while networks are so bad, says eBay
June 1, 2011 – 1:15 pm | 17 Comments
M-Commerce could deliver £4.5bn to UK economy, but not while networks are so bad, says eBay

Mobile shopping could deliver a £4.5bn boost to Britain’s economy by 2016 and a further £13bn by 2021, according to new research by online marketplace eBay. The research reveals that m-commerce is on the verge of a potential four-fold increase over the next five years as consumers become more comfortable with shopping on their handsets

Mobile savvy consumers’ expectations not being met by retailers, finds eDigitalResearch
June 1, 2011 – 1:08 pm | 3 Comments
Mobile savvy consumers’ expectations not being met by retailers, finds eDigitalResearch

Overall consumer satisfaction with mobile sites has seen an unexpected drop for the first time in eight months, as consumers find the gulf between what they want to do on mobile and what retailers are offering them widen, suggest figures from eDigitalResearch

GUEST OPINION Mobile seen as flexible and pragmatic way to buy, but security still and issue says consumers
June 1, 2011 – 1:00 pm | 15 Comments
GUEST OPINION Mobile seen as flexible and pragmatic way to buy, but security still and issue says consumers

Market Insight has recently completed the first wave of MTrack, a series of studies examining mobile behaviour in the UK. Here founder and CEO Darren Mark Noyce looks at what consumers think about mobile retail – and finds some unexpected views

Retailers unprepared for consumer demand for m-commerce, finds study of UK retailers and consumers
April 20, 2011 – 3:35 pm | 11 Comments
Retailers unprepared for consumer demand for m-commerce, finds study of UK retailers and consumers

Nearly 90% of retailers believe mobile will impact shopping in the next two years, yet just 16% have a mobile strategy in place – despite 42% of retailers already seeing mobile impacting how they run their bricks and mortar businesses

GUEST OPINION Are you experienced?
April 20, 2011 – 10:30 am | 4 Comments
GUEST OPINION Are you experienced?

Going mobile means more than just cramming your e-commerce site onto a phone screen. Here Pod1’s head of user experience, Melita Shelley, looks at the key areas retailers need to focus on to create the optimum mobile engagement experience

GUEST OPINION Beyond the iPhone app: seizing today’s mobile commerce opportunities
March 24, 2011 – 8:46 am | 7 Comments
GUEST OPINION Beyond the iPhone app: seizing today’s mobile commerce opportunities

Stefan Schmidt, Director of Product Strategy at hybris examines how enterprises can move beyond today’s first-generation “iPhone App” strategies and to a model of integrated mobile commerce that drives customer value and satisfaction and streamlines operations

Less is more as M-Retailing/Compuwear Gomez m-website test shows “heavy sites” and poor page construction take too long to download
March 9, 2011 – 10:16 am | 2 Comments
Less is more as M-Retailing/Compuwear Gomez m-website test shows “heavy sites” and poor page construction take too long to download

A study carried out exclusively for M-Retailing by Compuwear Gomez has found that many retailer’s mobile websites are too jam packed with information and images and as a consequence take far too long to download to be competitive

GUEST OPINION Marketing your mobile channel using the power of advocacy
March 7, 2011 – 4:12 pm | 14 Comments
GUEST OPINION Marketing your mobile channel using the power of advocacy

The market is ready to consume via mobile. Many retailers are scrambling to harness the power of this channel, but how should they best market their new capabilities? Eric Abensur, CEO at Venda, offers some …

Our survey says… Retailers see mobile as a business essential, but many unsure how to maximise potential
February 24, 2011 – 10:08 am | Comments Off
Our survey says… Retailers see mobile as a business essential, but many unsure how to maximise potential

Retailers are increasingly seeing mobile as a business essential, but many remain unsure as to how to maximise its potential, according to the latest industry research from M-Retailing and mobile marketing company Sponge

GUEST OPINION Snack time for consumers: weaving mcommerce into the multichannel approach
February 22, 2011 – 11:50 am | One Comment
GUEST OPINION Snack time for consumers: weaving mcommerce into the multichannel approach

Eric Abensur, CEO at Venda, takes a tactical look at how retailers can weave m-commerce into their multichannel strategy, the challenges they may face and offers some advice on overcoming them

Rise of NFC will shape how and what consumers buy, so there is everything to play for
February 8, 2011 – 3:50 pm | Comments Off
Rise of NFC will shape how and what consumers buy, so there is everything to play for

The rise of NFC based mobile payments will reshape how consumers decide what products to buy, where they buy them from and how they will pay for them, according to ‘NFC Business Models’, a new research report published this week

What role is mobile set to play in retail in 2011? We want your views and to give you another iPad
February 8, 2011 – 11:24 am | Comments Off
What role is mobile set to play in retail in 2011? We want your views and to give you another iPad

New year, new trends emerging in mobile commerce, so M-Retailing, in association with mobile marketing company Sponge, is inviting retailers to take part in a quick survey aimed at uncovering the role mobile now plays in retail and the trends we’ll be seeing as 2011 unfolds

GUEST OPINION Still a way to go for contactless payment?
January 25, 2011 – 5:31 pm | 2 Comments
GUEST OPINION Still a way to go for contactless payment?

With Starbucks launching its in-app billing based contactless payments service in the US and Apple, Nokia and Android all expected to start offering contactless payments this year, you’d think it was a done deal. But there is still some distance left to run, says an Phil Burroughs, commercial director at rmi (retail marketing international)