Articles in Analysis
Ahead of his panel slot at Internet Retailing Expo in the Mobile and Social Conference, Gabriel Hopkins, Head of eCommerce Products, WorldPay, looks at the main issues that retailers face when implementing a mobile payments channel, as well as the key areas to focus on to help take full advantage of consumer demands for m-commerce
eBay is lobbying the UK government to take mobile more seriously as an industry that can help haul the UK out of economic gloom. Delivering a Mobile Manifesto to the government today, the online auction house – and leading mobile retailer – is calling for the government to help the industry and policy makers grow the already downturn bucking mobile industry
Stop obsessing over native mobile apps: you don’t need one. That is the advice of Paul Boag, co-founder of web design agency Headscape and author of the “Website Owners Manual” and “Building Websites for Return on Investment.” Here he outlines why you need to chill out
Social media and mobile are influencing and incentivizing shoppers to a dramatic degree and are likely to drive cross channel demand further, with half of users having shopped on mobile, used social price comparison sites and received discounts through mobile, finds an IBM European study into consumer shopping behaviour
Across France, Germany, Italy, Spain and the UK, 13.5 million users –accounting for 5.8% of all mobile subscribers – accessed online retail sites in the three month average period ending May 2011. In the EU5 region, the number of smartphone users accessing online retail sites has increased by 80% over the past year. This growth is even stronger in the UK, with a 163% increase in smartphone users accessing retail sites since May 2010
Consumer engagement with mobile commerce has exploded, with as many as 91% of UK consumers having used their mobile device for commerce, to either research or purchase a product. The equivalent figure for Brazil is 79%, while the level did not dip below 72% in any of the markets surveyed
The need to offer mobile services to shoppers is spurring a massive investment in new e-commerce platforms and an increased interest in fully fledged multichannel retailing that will revolutionise retail in the next two years. So says Mark Adams, sales and marketing director of PortalTech on the eve of the publication of the company’s second annual e-commerce research that M-retailing has gained exclusive access to
Mobile shopping could deliver a £4.5bn boost to Britain’s economy by 2016 and a further £13bn by 2021, according to new research by online marketplace eBay. The research reveals that m-commerce is on the verge of a potential four-fold increase over the next five years as consumers become more comfortable with shopping on their handsets
Overall consumer satisfaction with mobile sites has seen an unexpected drop for the first time in eight months, as consumers find the gulf between what they want to do on mobile and what retailers are offering them widen, suggest figures from eDigitalResearch
Market Insight has recently completed the first wave of MTrack, a series of studies examining mobile behaviour in the UK. Here founder and CEO Darren Mark Noyce looks at what consumers think about mobile retail – and finds some unexpected views
Nearly 90% of retailers believe mobile will impact shopping in the next two years, yet just 16% have a mobile strategy in place – despite 42% of retailers already seeing mobile impacting how they run their bricks and mortar businesses
Going mobile means more than just cramming your e-commerce site onto a phone screen. Here Pod1’s head of user experience, Melita Shelley, looks at the key areas retailers need to focus on to create the optimum mobile engagement experience
Stefan Schmidt, Director of Product Strategy at hybris examines how enterprises can move beyond today’s first-generation “iPhone App” strategies and to a model of integrated mobile commerce that drives customer value and satisfaction and streamlines operations
A study carried out exclusively for M-Retailing by Compuwear Gomez has found that many retailer’s mobile websites are too jam packed with information and images and as a consequence take far too long to download to be competitive
The market is ready to consume via mobile. Many retailers are scrambling to harness the power of this channel, but how should they best market their new capabilities? Eric Abensur, CEO at Venda, offers some …
Retailers are increasingly seeing mobile as a business essential, but many remain unsure as to how to maximise its potential, according to the latest industry research from M-Retailing and mobile marketing company Sponge
Eric Abensur, CEO at Venda, takes a tactical look at how retailers can weave m-commerce into their multichannel strategy, the challenges they may face and offers some advice on overcoming them
The rise of NFC based mobile payments will reshape how consumers decide what products to buy, where they buy them from and how they will pay for them, according to ‘NFC Business Models’, a new research report published this week
New year, new trends emerging in mobile commerce, so M-Retailing, in association with mobile marketing company Sponge, is inviting retailers to take part in a quick survey aimed at uncovering the role mobile now plays in retail and the trends we’ll be seeing as 2011 unfolds
With Starbucks launching its in-app billing based contactless payments service in the US and Apple, Nokia and Android all expected to start offering contactless payments this year, you’d think it was a done deal. But there is still some distance left to run, says an Phil Burroughs, commercial director at rmi (retail marketing international)

