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Editorials, opinion, analysis, guest writers, industry comment and more…
Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie
The UK mobile advertising market looks set to finally come of age, with total revenues growing from £27.47 million this year, to £258.27 million by 2015, according to the latest data released by mobileSQUARED. The UK remains the largest mobile advertising market in Europe.
Multichannel commerce software vendor hybris is looking to make it easier for retailers to deliver fully integrated cross-channel services – both b2c and b2b – with the launch of version 4.2 of its Multichannel Suite, which gives companies the ability to harness the latest technology in mobile commerce, as well as integration into physical stores and customer service channels
The key to meeting the ever-growing m-commerce demands of the public is in getting the payment side of things made simple and secure, as well as simplifying all the regulatory and process hurdles that surround mobile and retail, says a study by mobile content and billing company Netsize
M-Retailing’s editor Paul Skeldon talks to Chris Corbin, Head of Multi-channel at Halfords and Sue Pratt, Halfords Account Director at technology company Salmon about the drivers behind extending Halfords’ online presence into mobile and why mobile is the future both in and out of store
Start up company Udozi is aiming to harness the power of the mobile web to help retailers drive consumers back into their stores and get them shopping ‘the old fashioned way’ with a stock comparison service app
Portaltech and PayPal have partnered to help retailers offer their customers a fast and secure checkout experience on mobile devices. The move comes shortly after PayPal released its Mobile Express Checkout – a mobile optimised version of its Express Checkout service
Another day, another iPhone based card processing solution comes on the market. This time, PAYware from Verifone, is pushing its app-and-sleeve card reading solution at micro-merchants in the US, with plans for a second generation solution that will work in chip and PIN markets in Europe later this year
Accounting software supplier Intuit and iPhone sleeve and charger maker mophie have become the latest paring to develop a device that turns the iPhone into credit card reader for the US market. Hot on the …
Royal Mail has taken philately to very 21st Century heights with addition of a augmented reality around its latest range of stamps, in a tie up with AR specialist junaio. Pointing an iPhone or Android handset with the juniao app running at any of Royal Mail’s Great British Railway Special Stamps will launch video footage on the handset of Bernard Cribbens reciting the W H Auden poem “Night Mail”
Following the successful launch of its m-web strategy and iPhone app earlier this year, online comparison website Shopping.com continues its move into mobile with the launch of an Android app for the UK market, marking the next phase of the company’s mobile strategy
Our friends at Infosys, the global IT and consulting firm, are sponsoring 10 full delegate passes to Internet Retailing 2010. To find out more about the conference, visit http://www.screenevents.co.uk/IR2010/index.html. To apply for a free pass, worth £295 & VAT, email mark@internetretailing.net, explaining why you’d like one
Retail and brand businesses surveyed by Adobe Systems are overwhelmingly looking to deploy mobile websites as their mobile strategy, rather than downloadable apps, by a factor or 10 to one. The first annual Adobe Scene …
Just four out of the top 20 most frequently visited retailer websites are presently optimised for mobile, and only eight of the top 20 have any kind of mobile application for smartphones, despite the fact that each month in the UK, a staggering 4.2 million consumers are visiting retailers’ websites using the mobile internet, finds a study
Car and motoring retailer Halfords has become the latest in a growing list of retailers to go down the mobile optimized website route, rather than simply building an app, with the launch this week of its revamp mobile offering
Cameron McLean from PayPal and Mark Adams from Portaltech talk to M-retailing editor Paul Skeldon about the payment company’s enthusiasm for mobile, how it, with the help of Portaltech, is making that enthusiasm a reality
Cutting queues at checkout and offering a personal shop floor sales service are two of the key benefits being touted by Paymaster, a new mobile shop floor solution that, using a clip in case, turns an iPhone into a portable point of sale (POS) and CRM solution for retailers
The presence of children in their household makes mobile phone owners more likely to be interested in receiving mobile opt-in text alerts from brands and retailers, and adults in these households are generally more promotionally active, according to an online survey conducted by Harris Interactive and commissioned by Placecast of more than 2000 adults
Loyalty programme Nectar and supermarket Sainsbury’s have launched iPhone/iPod apps that not only allow users to manage their loyalty schemes on their phones, but will also allow for Nectar partners Sainsbury’s, BP, Homebase and Hertz – alongside selected offers from FMCG brands – to send targeted points offers to consumers
Fashion retailer H&M has made its first foray into mobile with the launch of an iPhone app, but like its online presence, H&M is still holding back from making either its online or mobile offerings transactional
Consumers are using mobile apps and m-websites more than catalogues to browse and buy retail items, as well as rating mobile higher than their papery counterparts, finds a study by e and m-commerce implementation consultancy Portaltech and research company eDigital Research and published today
Paul Skeldon talks to Mark Adams, sales director, and Rachel Wilkinson, head of brand and retail, at Portaltech about some in depth research into mobile retail undertaken by the company and eDigital Research – and why it shows retailers that they have to start thinking mobile
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